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Satirical site The Onion is now worth more than most of the real news outlets it mocks

We kid you not.

SATIRICAL NEWS SITE The Onion – known for headlines like ‘World Death Rate Holding Steady at 100 Percent’ – has been valued at half a billion dollars, more than most of the news outlets it exists to mock.

The biggest Spanish-language broadcaster in the US, Univision Communications, announced it has taken a 40% and controlling stake in the The Onion for $200 million (€183 million).

The deal, which also includes sister sites The A.V. Club and ClickHole, values the 28-year-old publisher, which started as a newspaper from two college students in Wisconsin, at $500 million (€458 million).

Univision has already been dabbling in online media, last year buying The Root – a site targeted at African-American readers – as it chases a broader audience.

Goodbye print, hello clicks

The Onion, which bills itself as ‘America’s Finest News Source’, ditched print for good in late 2013 and now scores more than 23 million unique visitors to its stable of sites from around the world each month, according to Quantcast.

That remains a fraction of the estimated 170 million-plus visitors to new media darling Buzzfeed, which was valued at $1.5 billion last year after an investment from NBCUniversal.

However to put the sky-high valuations in context, Amazon founder Jeff Bezos snapped up the venerable Washington Post for only $250 million (€229 million at today’s rates) in 2013. The Boston Globe fetched just $70 million the same year.

Last year, the 128-year-old Financial Times fetched £844 million (€1.1 billion today) when it was snapped up by Japanese publisher Nikkei.

Meanwhile, it was business as usual at The Onion, where the top headline this morning read:

Onion1 The Onion The Onion

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14 Comments
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    Mute Conway Whitty
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    Jul 31st 2023, 12:36 AM

    Comments, possibly litigious, allowed on this article yet closed on non contentious subject matter where nothing more than a frank exchange of political opinions occurs. Yet also left open even where criminal proceedings are in place if the accused has political views not in line with this publications own leanings.
    (Comments are closed for legal reasons) is not a principled editorial stance it would appear.
    Very confusing.

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    Mute The Irish love this shy....
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    Jul 31st 2023, 3:38 PM

    @Conway Whitty: The Journal removed my my comment about Kilmore West, even though I attended the funerals of the Stardust slaughter in Saint Lukes as a kid. I doubt the censor attended. Journalism was never really a valid profession until they decided that getting diplomas from Rathmines made them feel validated, but it’s changed nothing, it’s still a lackey profession and it’s getting worse as they don’t even learn from each other anymore.

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    Mute
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    Jul 31st 2023, 7:01 AM

    Sadly this is a daily find for me.
    You would not believe the amount of apartment blocks that have no fire alarm or a fire alarm that is not meeting standards. And the shocking thing is ,that these buildings are not 30 or more years old. These were build during the last 15 – 20 years.
    These buildings have lovely new carpets, freshly painted walls . Even fresh flowers in lobbies ,yet no proper fire alarm systems.
    We are one step away from a major disaster in this country.

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    Mute Aidan C
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    Jul 31st 2023, 10:25 PM

    Fire brigade inspected the property after the fire……….obvisvmcation if you ask me…..when was it last inspected before the fire…..
    Fire regs are not informed properly in ireland…….even bcar us being …”signed off” without consequences….Time to introduce people who design buildings in the fire and building control and dump civil engineers.after all this is building not civil engineering.

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    Mute Marie Carroll
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    Jul 31st 2023, 11:11 PM

    Surely an apartment block can be inspected by the Dublin Fire Officer as it has a duty to the occupants who are paying rent.

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    Mute Daniel Murray
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    Jul 31st 2023, 7:26 AM

    I rented in a apartment block that I found the fire extinguishers were 6 years overdue a service. I raised it with the management company directly. These are probably common place.

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    Mute Tom Murphy
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    Jul 31st 2023, 6:32 AM

    Imagine not putting in your own smoke alarm.

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    Mute Cat K.
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    Jul 31st 2023, 9:22 AM

    @Tom Murphy: should be building alarms though, in the halls

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    Mute pkunzip doom2.zip
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    Jul 31st 2023, 8:06 AM

    Welcome to apartments built in the 2000s when builders self certified them. We’d an apartment not far from here and to keep up with the regs was very costly as our fire extinguishers were taken monthly from all the blocks by teenagers.
    We’d bo alarm in the basement either which i believe was against regulation and ot was noted on the fingal report to the builders at time of building.

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    Mute Quite Frank
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    Jul 31st 2023, 1:45 AM

    I don’t know whether I should be pleased, or annoyed – that you’ve finally given us a an old-fashioned, boring piece of news, not deliberately designed to rile everybody up, and have us fighting among ourselves – and living in a perpetual state of doom, from the incessant bombardment of Climate-related stories. I’m a little bit annoyed, but I am more pleased. Give us more!!! MORE BORING NEWS! MORE BORING NEWS! MORE BORING NEWS!! (Glad everyone is alright) MORE BORING NEWS!! MORE BORING NEWS!!

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    Mute Kevin McCormack
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    Jul 31st 2023, 1:44 AM

    Low battery

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    Mute Pato
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    Jul 31st 2023, 8:43 AM

    Noting things on reports doesn’t fix anything.

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    Mute Cathal o'sullivan
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    Jul 31st 2023, 4:22 PM

    #HowIrelandWorks…….or doesn’t. #ChickensComingHome

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