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Ronan O'Gara and Monica MacLaverty of Tourism Ireland during filming for the new campaign at Charles Fort in Kinsale. John Allen

Tourism Ireland announce Ronan O'Gara as the face of Cork in France

The Corkman will advertise Cork to the French in hopes holidaymakers visit the county during the off-season.

RUGBY STAR RONAN O’Gara will front a new campaign for Tourism Ireland to promote trips to county Cork in France, during the autumn this year ahead of the Rugby World Cup.

The Corkman, who moved to Bishopstown when he was six months old, will feature in a new campaign that will advertise Cork to French nationals in hopes that holidaymakers will fly or sail directly to the county during the off-season months.

The tourism board say O’Gara, who is the head coach of French rugby team La Rochelle, is a “popular and respected figure in France”, which it hopes can help with their new campaign.

O’Gara played rugby for Ireland, winning his first international cap in 1999, and competed in sixteen seasons with Munster Rugby until he retired in May of 2013 with a total of 128 caps for the boys in green and 240 provincial appearances.

Since his retirement, the San-Diego born Leesider has started an extensive coaching career in France, with a year as an assistant coach with New Zealand’s Crusaders.

Tourism Ireland’s Southern Europe Manager Monica MacLaverty said that it’s a “great opportunity to capitalise on the excitement in the run-up to, and during, the Rugby World Cup”.

“Our aim is to highlight the many great experiences and attractions in Cork city and county, as well as the ease of access from France to Cork and the warm welcome that awaits our French visitors,” MacLeverty said.

A video featuring O’Gara visiting various locations in Kinsale and Cork city will be a part of the campaign as well as a showcase of “great things to see and do on a holiday” in the locations.

A separate video of the rugby coach giving his La Rochelle side a pep-talk, was shared among many in the rugby world as, while he has spent almost a decade in and out of France, O’Gara still hasn’t let the Cork accent fade – even when speaking French.

The campaign will run on Tourism Ireland’s social channels in France from early September.

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33 Comments
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    Mute Mark Hearne
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    Aug 9th 2023, 5:00 PM

    There goes Cork again. Thinking it’s a country

    130
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    Mute Fr. Todd Uncious
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    Aug 9th 2023, 5:38 PM

    @Mark Hearne: there goes another muppet with a jealous comment trying to put the place down.

    91
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    Mute UK Hurling Bloke
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    Aug 9th 2023, 6:59 PM

    @Mark Hearne: more like you jumping to your own insular personal conclusions mate… RTFA – Tourism Ireland..

    12
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    Mute Superior Anglo Irish
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    Aug 9th 2023, 8:26 PM

    @Fr. Todd Uncious: If it wasn’t for Collins, yiz wudda been turfed out. Pirates I tells ya!

    5
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    Mute Rob Ryan
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    Aug 9th 2023, 5:08 PM

    Dear Tourists,

    Don’t come here, it’s very bad for your wallet or purse!

    85
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    Mute Tom Donnell
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    Aug 9th 2023, 10:07 PM

    @Rob Ryan: And yet they keep on coming

    6
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    Mute Robert Smith
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    Aug 9th 2023, 4:47 PM

    Come to Ireland and get ripped off!

    114
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    Mute Patrick Presley
    Favourite Patrick Presley
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    Aug 9th 2023, 5:01 PM

    Brian O’Driscoll will be encouraging upmarket tourists to visit “The Stillorgan Road Environs” home to Leinster Supporters.

    40
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    Mute Fr. Todd Uncious
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    Aug 9th 2023, 5:39 PM

    @Patrick Presley: Yeah and ripping people off to stay in the Kip while being seriously assaulted walking the street of Dublin.

    58
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    Mute eoin fitzpatrick
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    Aug 9th 2023, 6:29 PM

    @Fr. Todd Uncious: something like 4 million tourists visit Dublin every year, how many of them are assaulted?

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    Mute Fr. Todd Uncious
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    Aug 9th 2023, 6:59 PM

    @eoin fitzpatrick: it only takes 1! Unfortunately a lot more go unreported.

    22
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    Mute Gary Kearney
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    Aug 10th 2023, 2:16 PM

    @Fr. Todd Uncious: Thats right nobody get mugged in Linerick or Cork.

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    Mute Dan Dare
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    Aug 9th 2023, 4:32 PM

    I can think of prettier faces. He’s like, what, you’re giving me money for this?

    39
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    Mute honey badger
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    Aug 9th 2023, 4:33 PM

    @Dan Dare: Monsieur, don’t be une langeur!

    91
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    Mute James Carroll
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    Aug 9th 2023, 5:05 PM

    @Dan Dare: Why jump to pretty men’s faces? He wasn’t chosen for his looks but whatever floats your boat, Dan!

    33
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    Mute Brendan O'Connell
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    Aug 9th 2023, 5:46 PM

    Sure, there’s no Irish left in cork.

    32
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    Mute Superior Anglo Irish
    Favourite Superior Anglo Irish
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    Aug 9th 2023, 8:23 PM

    @Brendan O’Connell: Its always been a pirate’s den. A basket of thieves, cutthroats and alcohol.

    8
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    Mute Jerry LeFrog
    Favourite Jerry LeFrog
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    Aug 9th 2023, 6:03 PM

    “A popular and respected figure”… Yes, well, until he blows a fuse and gets a few games’ suspension for his infuriating touchline antics.
    Otherwise a respected coach indeed, doing very well and bringing success to his adopted Stade.

    24
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    Mute Tommy Haze
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    Aug 9th 2023, 5:14 PM

    The face of middle class Ireland

    23
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    Mute Fr. Todd Uncious
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    Aug 9th 2023, 5:39 PM

    @Tommy Haze: he’s done better than you! I don’t even see your face on your profile pic!

    37
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    Mute Thesaltyurchin
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    Aug 9th 2023, 8:32 PM

    @Tommy Haze: the 99% (in Ireland anyway)

    2
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    Mute Thesaltyurchin
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    Aug 9th 2023, 8:34 PM

    Good article on the Guardian about his Cork/French locker room speech, pretty funny in fairness.

    16
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    Mute Alex Marquis
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    Aug 10th 2023, 2:18 PM

    @Thesaltyurchin: les discussions sur je préfère Lyon ou Bordeaux, m’en feuquing fous! L’opportunité c’est feuquing énorme!

    1
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    Mute Alex Marquis
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    Aug 10th 2023, 2:27 PM

    @Thesaltyurchin: is fearr Fraincís briste ná Béarla clíste.

    3
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    Mute Lorne Malvo
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    Aug 9th 2023, 4:51 PM

    Yeah, they’ll arrive over in their Camper vans and not spend a cent. Just clog up our roads. The money is in hens and stags from the UK. Hell yeah.

    25
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    Mute Chief Of police Retired - Truther MAGA Trump 2024
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    Aug 9th 2023, 6:29 PM

    O’Gara is a 33rd degree mason and has a shrine to moloch in his back yard

    17
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    Mute Superior Anglo Irish
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    Aug 9th 2023, 8:21 PM

    @Chief Of police Retired – Truther MAGA Trump 2024: Yeah he is mad into all that Cork pirate stuff… Conquering and pillaging all over the world. Don’t go through his drawers chest…

    3
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    Mute Fishy
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    Aug 9th 2023, 8:37 PM

    Check out the Guardian sport section today Fabulous article on Ronan’s pep talks to La Rochelle.

    11
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    Mute Fergus Jones
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    Aug 9th 2023, 7:28 PM

    Bonjour , allez a phucing Cork yis Langer’s .

    14
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    Mute Frank Heffernan
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    Aug 9th 2023, 5:29 PM

    Les rives de ma propre belle lee

    10
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    Mute Superior Anglo Irish
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    Aug 9th 2023, 8:18 PM

    Sleazy Gara… Broken many a heart (its a Cork thing). He was great for boxed tissue sales though. And fine wine.

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    Mute Mies Valkenburg
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    Aug 10th 2023, 11:25 AM

    Hmmm…maybe we could get the famed poet and raconteur, Ian Baily to advertise West Cork to the French. Oh.. hang on a minute.

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    Mute johnny cullen
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    Aug 10th 2023, 11:24 PM

    I don’t think cursing in French is a great ambassador to irish tourism

    2
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