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VODAFONE IRELAND HAS apologised to two female journalists after they were sent framed photos of themselves that appeared to have been smashed as part of a marketing campaign.
Journalists and others working in the media were sent press packages containing the framed photos in recent days, accompanied by material promoting a new service allowing customers on any network to have their phone screens fixed in Vodafone stores.
Consumer and finance journalist Sinead Ryan, who was sent one of the photos, said the campaign was a “serious PR misstep” by the phone company, tweeting:
“Don’t care what you’re advertising; I had a stalker once who sent me one too. For real. Did this look ‘cute’ at your planning meeting??”
Personal finance journalist Jill Kerby was also critical of the move. In response to the photo she received, she tweeted: “Like…women journalists love getting framed pictures of themselves that someone has stamped on.”
Other journalists said in response to Ryan’s initial post that the campaign was “creepy” and “sinister”.
There was also some positive reaction to the picture-based campaign online, with other recipients describing the photos as “smashing” and “cool”.
The ‘smashed’ effect was achieved by using a vinyl overlay over the top of the picture’s surface, giving the appearance of a smashed surface.
It appears people’s images were taken from their social media feeds as part of the campaign, which was an extension of advertisements for the service placed in the front windows of participating stores.
At the stores, vinyl overlays were placed on the exterior of the buildings to give the impression that the glass has been shattered.
Campaign
As part of the campaign TV presenter Doireann Garrihy was pictured behind one of the windows, where she had her picture taken for images which were shared alongside the press release.
As well as the personalised framed picture and images of Garrihy, the media package also included a Vodafone branded leaflet alongside the press release.
The release included quotes from a Vodafone Ireland spokesman who said that the company was launching a screen repair service because “accidents happen”.
“Thanks to ‘Vodafone Fix&Go’, the day where customers have to wait weeks for their phone repair is well and truly gone,” it said.
Responding to Sinead Ryan’s initial tweet, Vodafone said:
We apologise sincerely and wholeheartedly for any upset caused by our media outreach. Our intention was not to cause any distress. The frame and accompanying information leaflet were intended to highlight the launch of our new fix & go screen repair service. Our intention was to draw the association between smart phone photos and selfies and shattered glass screens and the service, which seeks to offer mobile users a speedy in-store screen fix solution.
Responding to a request for comment from TheJournal.ie Vodafone Ireland reiterated that the photos were part of a wider campaign and added:
It was never our intention to cause upset to any of the recipients and we have apologised directly to the two journalists who raised the issue on Twitter for any distress caused to them.
- With reporting by Daragh Brophy
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And how much of its loans to Greece will the IMF write off ?
None! Christine Lagarde has already publicly stated that the IMF will not under any circumstances write down any Greek debt.
The IMF’s money comes from other countries the ECB funds come from nowhere but the ECB – this is why the ECB can write down the debt and the IMF well can’t.. as every other country with an IMF loan would opt out of paying.
I thought the IMF printer its own money, is this not the case?
John,
The IMF is not a currency issuer but the ECB is. The ECB faces no financial constraint in the Euro which it creates at will, via computer keystrokes primarily. The money used to “bail out” Greece most of which was in fact funneled to the eurozone financial sector has already been created and circulated in the Eurozone and global economy without any significant inflation. The debt write-off is simply a matter of not retiring that money. It’s a trivial accounting exercise for the ECB and the reason that it’s not done has nothing to do with economics and everything to do with politics and ideology.
You know you’re in trouble when your only “friend” in the room is the rapacious IMF.
So it’s back over to you Mr. Schauble… And you, Noonan, take that smirk off your face.
FG said yesterday on Rte Radio that the Irish Government opposes a debt write for Greece. So the Germans must be laughing at us now-not only did we bail out their banks at the expense of our citizens Ireland is now advocating against a debt write down for Greece where again German Banks (DB et al) got bailed out even we have nothing to gain from taking this position and the dogs in the street all now 200% debt-to-gdp is unsustainable. Now where’s that video of Varadkar spitting fire about not bailing out banks before last election…..
IMF Debt Sustainability Report for Greece is clear-debt levels are unsustainable (200% debt to gdp). The IMF will not take part in a programme for Greece unless debt haircut is applied. A feature of all IMF Programmes to date (exception; Ireland). The reason countries go into IMF programmes is beacause their debt is unsustainable. IMF Programmes require (1) debt hair cut (2) re-scheduling/interest agreement on remaining debt (3) reforms/efficiency programmes. All 3 elements are required to return a country to sustainable debt levels.
SHE KEEP IT IN HER HEAD INSTEAD, EM LOL.
Oh oh, if Greece gets debt right down that’s bad for GG /Lab. Those clowns didn’t even apply for one. Idiots.
These clowns are saying everything is great and improving. Why would they give us a debt write off.
For precisely that reason. Greece won’t get a write down until they play ball and make changes.
Greece has already got a write down during the 2nd bailout and as the IMF has pointed out their debt is unsustainable so they will need a write down or we will be talking about a Greek exit from the € in 6 months time again.
Really annoying!!!! We got proper f€€&€&& in the a@@!
By FG /Lab
FG and labour didn’t invite the troika to town nor were In Government when the economy collapses.
True but they followed the plan agreed by FF & the troika. Remember Kenny’s claim “it’s not our debt” lying snake.
Kenny ‘ s performance at the banking inquiry plus the fact that FG wanted to pour a further 20 billion into the economy ala the FG 2007 manifesto proves these clowns would have done the same as FF.Crazily things could have been worse if Kenny was at the helm. Mad stuff Ted.
And many people forget. IMF wanted us to burn junior bondholders, it’s weird to say this but compared to the ECB the IMF are sensible. Cruel with imposing austerity but at least with a view to leaving it at some point. ECB seems happy with an infinite amount of it.
What about Irish debt relief and most importantly debt forgiveness for us please Ms ligarde. We have had ENOUGH. This relief etc needs to be brought down to the ordinary irish borrower
FG /Lab didn’t request a right down, the idiots.
Well, they did.
When Diarmuid? Funny how Kenny was asked THREE times about that during the soft O’ Callaghan interview and he waffled and dodged the question each time.
Another country forced to sell the peoples assists to wealthy business men and women, NWO.
Diarmuid you might have a look at Martin Bryne’s link further down.Only a suggestion.
FG were on rte yesterday saying they oppose debt write downs. Clear enough? So no point in even talking about this.
They’ve been begging for years! You can’t force your bank manager to cut your debts!
Although the restructuring of Irish debt over a longer time does have the technical effect of a write down.
There’s no arguing with people who eyes, ears and minds are closed.
You’re just ignoring the restructuring which was obtained. And the economic reality of same.
Think it wasn’t enough? Fair enough, me too.
Stop being disingenuous about the facts though.
The “restructuring” of the debt by converting the promissory note illegally to sovereign debt?
How could we forget their tireless efforts on our behalf?
Kenny has told Bloomberg television that Ireland will not seek any write-down on its debt and will not impose losses on bondholders.
Kenny and Co made this type of individual lot’s and lot’s of money. They are still laughing at us.
Better than other things on youtube like Orpah or Biebers demonic eyes… YIKES…
Lagarde is a snake.
Her smug grin is nearly enough to turn me into a communist.
Heard simon harris on tv yesterday saying the debt needs to be restructured as opposed to debt forgiveness/writedown and he said there are many ways to restructure debt. Another useless one dimensional thinking td who wants the unjustified financial hardship for irish people to continue and who will rob private pension funds, but i’ll happily take my increase in political pension and expenses please. And are home repossessions the irish govs best way of restructuring the irish debt?!
Simon Harris Information Testament.
Christine Lagarde is nothing more than a high-ranking minion for the Rothschild mafia. She doesn’t even pay tax on her earnings. A typical case of “do as I say, not as I do”
If it was solely the IMF that had dealth with Greece they would have been on the road to recovery by now, granted they would have been out of the Euro zone. The IMF don’t have constituents that they have to consider over Greece unlike the European “partners”. The entire fiasco is being kicked down the road for another 3 years. Lunacy.
It won’t take 3 years for Greece to blow up again. The IMF knows this new Bailout won’t work even the clowns in the Euro group know it won’t work.Its called ‘extend and pretend’.
In the meanwhile the EUSSR has decided that Fairy Liquid must be labelled as a corrosive. The Commission does not allow minor things like the collapse of Greece and massive youth unemployment get in the way of it’s agenda.
if I did ran a loan sharking businesslike this woman and her cronies I’d be locked up!
The IMF are nothing more than mere locusts!!!
They are Vampires………
Great song about the IMF by Thievery Corporation.
https://www.youtube.com/watch?v=jquscqfs-XE
Great tune that gets the message across Bobby, this is nothing more than the passing of greed and it will have it’s day
Goodness me http://www.iwh-halle.de/d/publik/iwhonline/io_2015-07.pdf. €100 billion profit? No wonder the Germans love the EUSSR
the dogs on the street know it,for gods sake.
I don’t have enough money to be as expert as some folks here on high finance and economies but here’s a question that someone might answer for me. Last December I was going to buy an item on eBay for €40 which is now €47 yet the sterling price has remained the same. How is being in the euro of benefit to me and who gets my €7 should I part with me few bob ? Sorry that’s 2 questions but go on…..
Have the IMF called in Ethan Hunt yet?
http://www.reuters.com/article/2014/08/27/us-imf-lagarde-idUSKBN0GR0SP20140827
the imf is part of the same economic hitman system the ecb is. the real target here is 50 billion of state assets that greece was forced to put up as capital. they know damn well that greece can never repay this debt.
See what November brings first?
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