Aldi reaches record market share, with Lidl not far behind

If you shop in Aldi, you’re probably spending more as well.

By Nicky Ryan Monday 14 Apr 2014, 11:45 AM

Apr 14th 2014, 11:45 AM 17,753 Views 81 Comments

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Image: shopping via Shutterstock

Image: shopping via Shutterstock

GERMAN RETAILERS LIDL AND ALDI are both experiencing a surge in sales as other supermarkets experience a decline, new figures from Kantar show.

Tesco, Dunnes, and SuperValu all experienced a fall, with Tesco seeing a -6.6 per cent change in the amount spent in its stores over the past 12 weeks to 30 March.

Aldi has a record market share of 7.9 per cent, with its counterpart Lidl also performing strongly with 7.5 per cent, just slightly below the 7.7 per cent seen last August.

Commercial director with Kantar David Berry said that Aldi “capitalised by capturing more spend from its shoppers”.

“Each shopping trip has grown by an average €2 per trip with two additional items being added to baskets,” he said.

Dunnes’ market share dipped below 22 per cent for the first time in six months.

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Read: A quarter of Irish spending on groceries is now with SuperValu >

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Aldi reaches record market share, with Lidl not far behind

If you shop in Aldi, you’re probably spending more as well.