We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

In 2009, Scotland best-selling lager, Tennent's, was today snapped up by the brewer of Magners cider in a deal worth 180 million. Chris Radburn/PA Archive/Press Association Images

C&C drinks company acquires number two US cider brand

The company also owns Magners and Bulmers Cider – and acquired Tennants lager for €205.2 million 2009. Today, it announced it had bought Hornsby’s cider.

IRISH COMPANY C&C Group plc, which makes Magners cider, has acquired one of the United States’ most popular ciders.

The company announced today that it has acquired Hornsby’s which is the number two cider brand in the US.

C&C is a leading manufacturer, marketer and distributor of branded beverages in Ireland and the UK.

It bought Hornsby’s from E&J Gallow Winery, for cash consideration of up to €20 million.

This means the company has initially paid €16.4 million, with a further payment of up to €3.6 million to be paid subject to the performance of the business in the period up to April 2012.

Stephen Glancey, C&C’s Chief Executive Officer designate, commented:

We are pleased to announce the  acquisition of  Hornsby’s which represents a significant step towards the development of the Group’s international, cider-led strategy.

Gallo is based in Modesto, California, and is the largest winery in the world.

The acquisition means that C&C has an estimated 20 per cent share in the US cider market, which it says has significant growth potential for cider.

Hornsby’s complements Magners’ existing position in the US, as Hornsby’s is primarily an off-trade and West Coast brand while Magners is primarily an on-trade (pub) and East Coast brand.

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.