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best of a bad situation

Shop owner turns CCTV footage of botched burglary into ad

The 16-second ad for the shop’s pastrami contains the voice-over: “So good, some people will do just about anything to get more.”

A NORTHERN CALIFORNIA grocery store owner is trying to profit from a suspected thief’s botched burglary attempt that was caught on video and went viral.

Footage shows the man breaking the Redding store’s window last month and tripping twice as he ran away.

Now store owner Kent Pfrimmer has turned it into a television commercial for his business, Kent’s Meats and Groceries.

The sound of shattering glass can be heard before pastrami appears on camera, followed by the voice-over: “So good, some people will do just about anything to get more.”

(sugarpinemedia/YouTube)

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