Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
Man arrested in connection with 'deliberate ignition' of major fire in Mourne Mountains
Pope Francis makes first public appearance in St. Peter's Square since February
Trump adviser Elon Musk says he wants free-trade and 'zero-tariff situation' between US and Europe
Xiaohongshu (RedNote) is currently ranked at number one in the Apple app charts and at number three in the Google Play Store charts in Ireland. Alamy Stock Photo
rednote
Chinese TikTok alternative Rednote tops Irish app store charts as users 'migrate' ahead of US ban
RedNote, founded in 2013 and home to 300 million users, has seemingly become the must-have alternative to TIkTok in the US ahead of a looming Supreme Court ban.
CHINESE SOCIAL MEDIA app RedNote has quickly become the most downloaded app on Irish app stores in recent days, ahead of a potential US ban on TikTok.
TikTok’s Chinese owners ByteDance are facing the prospect of the popular app being shut down permanently in the US on Sunday, when a US government ban is due to take effect.
Supreme Court justices are due to rule on a law that set a 19 January deadline for TikTok to either sell its US operations or face a ban in the country.
TikTok has repeatedly said that it will not sell its US business and its lawyers have warned that a ban will violate free speech protections for the platform’s 170 million users in the US.
TikTok users have said that they are pushing back against the looming TikTok ban by “migrating” to RedNote, which some users are calling “China’s TikTok.”
The app is reportedly popular with young people in China, Taiwan and other Mandarin-speaking populations. Women reportedly make up a vast majority of users on the app (79%).
What is RedNote?
Known as Xiaohongshu in China, RedNote is a social media platform that includes images, short-form videos, community building tools, shopping and more.
RedNote’s Chinese name, Xiaohongshu, translates to Little Red Book, but the app says it is not a reference to Chinese communist leader Mao Zedong’s book of quotations with the same name.
The app, founded in 2013, is not a one-to-one TikTok clone, and it is not owned by ByteDance. It is owned by Shanghai-based Xingyin Information Technology.
It has about 300 million monthly users and looks like a combination of TikTok and Instagram.
While the app has unsurprisingly received a wave of downloads in the US as users search for a TikTok alternative, the app has also skyrocketed in popularity here.
Advertisement
Thousands of Irish users have downloaded the app in recent days. Google Play Store / Apple
Google Play Store / Apple / Apple
As of today, RedNote is currently sitting at the number one spot on Apple’s Irish App Store, and is the third-most popular app on in Ireland on Google Play Store.
The app is not exactly like TikTok, and has been compared more closely to Instagram.
While it offers short-form videos and images to users via an algorithm like TikTok, text posts and shopping features are also prominent.
A screenshot of the RedNote app, showing various trending videos. Andrew Walsh / The Journal
Andrew Walsh / The Journal / The Journal
What is driving users to RedNote?
If the goal were as simple for US TikTok users as finding another social media platform with short-form videos, then using already popular Western apps like Meta-owned Instagram and Facebook might have been a viable alternative.
But US TikTok users, many of whom make a living on the app, have en-masse protested the US Supreme Court decision to ban the app in recent days by encouraging followers to join them in downloading RedNote, with some videos even featuring people jokingly saying goodbye to their “Chinese spy”.
Many of the video creators are intending to send a message to the US government, which they believe is overstepping in its move to ban the app.
The videos are part of a deeper resentment some users feel toward the U.S. government for moving to ban TikTok in the name of security and safety, even though some lawmakers use it themselves, as well as toward the continued politicization of other social media companies, like X and Meta.
Meanwhile, RedNote has welcomed its new users with open arms. There are 63,000 posts on the topic “TikTok refugee”, where new users are taught how to navigate the app and how to use basic Chinese phrases.
“To our Chinese hosts, thanks for having us – sorry in advance for the chaos,” a new US user wrote.
But like TikTok, there have also been reports of censorship on RedNote when it comes to criticism of the Chinese government.
In Taiwan, public officials are restricted from using RedNote due to alleged security risks of Chinese software.
Security concerns have not affected the TikTok migration however, as many popular Irish content creators such as Garron Noone have already made the move to RedNote.
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
To embed this post, copy the code below on your site
Close
32 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
Man arrested in connection with 'deliberate ignition' of major fire in Mourne Mountains
Updated
26 mins ago
14.5k
Vatican
Pope Francis makes first public appearance in St. Peter's Square since February
57 mins ago
915
US Tariffs
Trump adviser Elon Musk says he wants free-trade and 'zero-tariff situation' between US and Europe
18 hrs ago
62.1k
163
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 164 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 111 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 146 partners can use this purpose
Use limited data to select advertising 116 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 85 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 85 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 136 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 76 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 84 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 47 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 93 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 100 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 73 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 55 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 91 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say