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The new Penneys store in Bray, Co. Wicklow, was opened today. Marc O'Sullivan

First Penneys store in Co Wicklow opens in Bray

The Bray store is expected to create around 100 jobs.

A NEW PENNEYS store has opened in Bray. 

It’s the first Penneys in Co Wicklow and is part of a €250 million investment by the company in Ireland over a ten-year period.

The Bray store is expected to create around 100 jobs and Penneys invested €4 million into it. 

It’s located in Bray Central and will take up close to 19,600 square feet of retail space across one floor and was officially opened by Emer Higgins, Minister of State with responsibility for Business, Employment and Retail.

The new store, the 38th in the Republic of Ireland, will also feature self-checkout tills.

NO FEE PENNEYS BRAY 07 Some of the first customers in the newly opened store. Marc O'Sullivan Marc O'Sullivan

There is now a Penneys in 21 counties in the Republic, in addition to ten stores in the North.

Fintan Costello, Head of Penneys Ireland and Northern Ireland, said he’s “delighted to finally open our doors in Bray” and that the €4 million investment underscores “the confidence and commitment we have in our home market”. 

Penneys, which trades internationally as in the North as Primark, opened its first store in Dublin in 1969 and now employs over 72,000 people across more than 440 stores.

It aims to reach 530 stores by the end of 2026 and entered its 17th market recently, opening its first store in Budapest, Hungary,

This week, it also opened its 25th store in the US in the state of Virginia.

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    Mute Emer McDonnell
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    Jul 18th 2024, 12:23 PM

    Cars bad…fast fashion good!

    120
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    Mute James T.Kirk
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    Jul 18th 2024, 6:41 PM

    @Emer McDonnell: Not good for landfill.

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    Mute Andrew Kenny
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    Jul 18th 2024, 12:39 PM

    Great for jobs and extra money spent locally. Poor for the environment and those making the garments!

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    Mute noel donohue
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    Jul 18th 2024, 12:19 PM

    Dunnes stores better value beats them all.

    65
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    Mute Kieran Ferrett
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    Jul 18th 2024, 12:49 PM

    @noel donohue: better value me h*le

    57
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    Mute Shane O Mac
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    Jul 18th 2024, 2:16 PM

    @noel donohue: Tesco, ever little helps

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    Mute James T.Kirk
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    Jul 18th 2024, 6:42 PM

    @Kieran Ferrett: Better quality anyway.

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    Mute Ronan McGrath
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    Jul 18th 2024, 12:26 PM

    Great day for the parish

    32
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    Mute Sean O'Dhubhghaill
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    Jul 18th 2024, 12:34 PM

    Penneys speciality, Fast American nickers. A quick yank and they’re off. (I’ve got my coat, where’s the door?)

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    Mute Patrick K
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    Jul 18th 2024, 1:31 PM

    @Sean O’Dhubhghaill: do you not have a drawer full of them already

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    Mute Dar
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    Jul 18th 2024, 3:59 PM

    @Sean O’Dhubhghaill: fur coat no nickers I bet ;-)

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    Mute Darth O'Leary
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    Jul 18th 2024, 2:05 PM

    People might want to have a think about the conditions of the labourers making those garments. Might encourage more ethical purchasing. The life of a factory farmed chicken might be worth investigating too. That’s some grade A cruelty right there. Happy shopping folks x

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    Mute Shane O Mac
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    Jul 18th 2024, 2:17 PM

    @Darth O’Leary: so who makes your clothes that you wear

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    Mute Ian Cryan
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    Jul 18th 2024, 4:28 PM

    @Darth O’Leary: people are also worried about cost of their clothes and pennys ain’t bad at all for that

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    Mute Ian Cryan
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    Jul 18th 2024, 4:30 PM

    @Shane O Mac: go to jd sports pay over 100e for a football jersey tell me where that is made
    Same place as pennys

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    Mute F Fitzgerald
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    Jul 18th 2024, 10:02 PM

    @Shane O Mac: Organic free-range chickens make his clothes for him?

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    Mute Auld Lad
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    Jul 18th 2024, 2:35 PM

    A nice pair of sweatpants and a hoodie, to go with my cans of Dutch Gold and 20 Superkings

    23
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    Mute Dar
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    Jul 18th 2024, 4:00 PM

    @Auld Lad: Maccy D’s KFC only one choice in this city

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    Mute James T.Kirk
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    Jul 18th 2024, 12:43 PM

    Looks great on the rack.

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    Mute Joe Ivers
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    Jul 18th 2024, 3:50 PM

    There won’t be a mountain goat milked in Wicklow tonight.

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    Mute Jonathan Hanlon
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    Jul 18th 2024, 7:02 PM

    Jesus, they’ve been deprived for years. What other counties have been too.

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    Mute Padraig O'Brien
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    Jul 18th 2024, 4:35 PM

    Wow, golly and gee whilikins!

    2
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