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Dublin: 6 °C Monday 9 December, 2019
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This ad wants little girls to dream of being engineers - not princesses

And it is stupendous.

TOY COMPANIES HAVE long been criticised for pushing pink and princess patterns on little girls and their parents.

Not GoldieBlox, a toy company founded by a Stanford engineer called Debbie Sterling who says that “girls need more choices than the pink aisle has to offer”.

So she gave three little girls – Sabrina, Raven and Reese – the chance to build their own “magical contraption” with the help of inventor Brett. And then set the result to a reworked version of Beastie Boys’ Girls.

Watch:

via GoldieBlox/Youtube

Sterling says: “We think it’s a perfect encapsulation of the potential of every little girl, with a nice splash of the organised chaos that is the trademark of any good invention. We want everyone to see it and be inspired.”

What do you think?

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