This ad wants little girls to dream of being engineers - not princesses

And it is stupendous.

By Susan Daly Wednesday 20 Nov 2013, 3:43 PM

Nov 20th 2013, 3:43 PM 23,508 Views 65 Comments

https://jrnl.ie/1184243

TOY COMPANIES HAVE long been criticised for pushing pink and princess patterns on little girls and their parents.

Not GoldieBlox, a toy company founded by a Stanford engineer called Debbie Sterling who says that “girls need more choices than the pink aisle has to offer”.

So she gave three little girls – Sabrina, Raven and Reese – the chance to build their own “magical contraption” with the help of inventor Brett. And then set the result to a reworked version of Beastie Boys’ Girls.

Watch:

via GoldieBlox/Youtube

#Open journalism No news is bad news Support The Journal

Your contributions will help us continue to deliver the stories that are important to you

Support us now

Sterling says: “We think it’s a perfect encapsulation of the potential of every little girl, with a nice splash of the organised chaos that is the trademark of any good invention. We want everyone to see it and be inspired.”

What do you think?

Google doodle honours world’s first ‘computer programmer’ Ada Lovelace>
Column: Why I want to be Ireland’s first female astronaut>

Short URL

About the author:

About the author

Susan Daly

susandaly@thejournal.ie

See more articles by Susan Daly

Contribute to this story:

Send a Correction

COMMENTS (65)

∞

About Us

Corrections

Report Content

Policies

TheJournal.ie supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1890 208 080 or email: info@presscouncil.ie

Please note that TheJournal.ie uses cookies to improve your experience and to provide services and advertising. For more information on cookies please refer to our cookies policy.

News images provided by Press Association and Photocall Ireland unless otherwise stated. Irish sport images provided by Inpho Photography unless otherwise stated. Wire service provided by Associated Press.

Journal Media does not control and is not responsible for user created content, posts, comments, submissions or preferences. Users are reminded that they are fully responsible for their own created content and their own posts, comments and submissions and fully and effectively warrant and indemnify Journal Media in relation to such content and their ability to make such content, posts, comments and submissions available. Journal Media does not control and is not responsible for the content of external websites.

This ad wants little girls to dream of being engineers - not princesses

And it is stupendous.