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Dublin: 13°C Friday 30 July 2021

Irish people are loving Lidl again

It had a good three months.

Image: Leon Farrell/RollingNews.ie

GERMAN DISCOUNT SUPERMARKET Lidl saw its sales climb by 8.1% in the last weeks.

That made it the fastest-growing supermarket in Ireland over the period, ahead of Dunnes which saw sales grow by 6.7%.

The figures from Kantar Worldpanel also show that Tesco has stopped the bleeding somewhat, hanging on to its top spot in Ireland by showing its slowest rate of decline since April 2013.

In the last three months, 66% of Irish households have visited a Lidl at least once.

The ‘Shop & Save’ campaign continues to boost sales for Dunnes, with shoppers buying and spending more per shop. Larger shopping trips, during which shoppers are spending in excess of €100, have contributed to a sales growth of 6.7%, the highest level achieved by Dunnes in over five years.

Following fierce competition with Tesco for the top spot earlier this year SuperValu remains the second biggest retailer, performing in line with last year and capturing 24.3% of grocery sales. Aldi continue to grow sales, with a 5% increase lifting market share to 8.6%.

David Berry, an analyst with Kantar Worldpanel says that Tesco may be about to rebound from a disastrous two year slump.

“Tesco continues to hold onto the top spot, although its market share has dipped below 25% as shoppers spent slightly less in store.

“However, there are signs that Tesco’s decline in sales are levelling off following a difficult two years, and the fall of 1.5% this quarter is the most positive performance the retailer has seen since April 2013.

“Tesco is starting to successfully bring in more shoppers, with an additional 10,000 households visiting the retailer in the past quarter compared with last year.”

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