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Backlash
Dating website apologises for calling red hair and freckles 'imperfections'
People were not happy with Match.com’s campaign.
A DATING WEBSITE has apologised for referring to red hair and freckles as imperfections in an advertisement.
Match.com came under fire for the posters, which appear at tube stations in London.
The company apologised for any offence caused and said it will remove the ads “as soon as possible”.
In a statement, Match.com said: “Our adverts reveal common perceived imperfections and quirks of Brits – these include freckles which some people who have them may see as an imperfection. We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud.
We’re sorry if anyone has been offended by our latest ad – that was not our intention – but we’re really encouraged to see so many people standing-up for what makes them unique.
The British Advertising Standards Authority told the Guardian it had received a number of complaints about the billboards.
Some people took to Twitter to express their feelings about the posters.
Katharine Longworth / Twitter
Katharine Longworth / Twitter / Twitter
Rebekah Walker / Twitter
Rebekah Walker / Twitter / Twitter
Heather DeLand / Twitter
Heather DeLand / Twitter / Twitter
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