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Dublin: 16°C Monday 15 August 2022

Penneys had a ridiculously swanky US launch last night

Incredible hors-d’oeuvres and celebs as far as the eye could see – it’s a world away from the flagship store on Henry Street.

LOOK AT THIS for swank!

swank Source: @dkcnews

This month Penneys will finally launch in the US (under the international brand name Primark) and last night there was a glam dinner in New York with a bunch of fashion movers and shakers.

Take us back to the @Refinery29 dinner last night! ❤ #TBT #PrimarkUSA Source: primark

Look at the place settings!

@Primark has officially hopped across the pond! Tonight, we celebrate their arrival in the U.S. with a special NYC dinner. And next week we celebrate their first stateside store opening in Boston. Cheers to #PrimarkUSA! Source: refinery29

rj Source: @ellejaypreston

Yes, they’re bracelets.

One team One dream next U.S.A, then the world. #squadgoals #friends #primarkusa Source: its_justme_j

Look at the hors doeuvres!

Passed #horsdoeuvres from last night's #primarkusa event with @refinery29 . Thank you for a wonderful evening! #nyc #nycevents #cateringnyc #eeeeats #bitesize Source: cloudcateringny

Look at the guests!

Among the attendees was Blurred Lines video, Entourage movie and We Are Your Friends gal Emily Ratajkowski:

Actress and model Ratajkowski was representing in some Primark garb, including an $11 skirt. The top was from Topshop. #shade

Source: primark

Ratajkowski told WWD that she’s well used to Penney’s stuff, as she spends a lot of time in Ireland (both of her grandmothers were Irish and her family has had a home in Bantry for 20 years).

I’m actually going to Ireland to see my parents [next week], so I’m skipping half of fashion week. Obviously it’s cool that this brand I knew in Dublin is opening a store here, that’s really exciting to me.

New York DJ Mike Nouveau wore his… pyjamas?

Squad goals! @emrata @MikeNouveau @therealashsmith! #PrimarkUSA #TBT Source: primark

Model Callie Reiff and fashion blogger We Wore What were there too:

@calliereiff and @weworewhat Looked amazing yesterday loved Danielle in our fringe jacket. Great night, great people repost ♻️ @primark #primarkusa #primania #primark Source: its_justme_j

And what about the first store?

The first US Primark store opens in Boston on 10 September.

It’s safe to say excitement is up to ninety, with massive crowds expected for the shop’s debut.

1 week to go!! So exciting primark Boston!! #primarkusa Source: cazdalton

Official now! Trainee Manager in the Shoe Department in the first ever @Primark in the U.S. #primarkboston #primarkusa #primania #dtxboston #newjob Source: a.stateofvape

Official now! Trainee manager in the shoe department in the first ever Primark in the US!

I'm so excited to join the Primark family! #primarkdtx #primarkusa #selfie Source:

I’m so excited to join the Primark family.

I'm a little early but it's happening... Penny's hits Boston! #primark @primark #Boston Source: skinnydoll

They’re stocking the shelves!

Written by Emer McLysaght and originally published on

DE Syndication

Read: How Penneys Are You?

Read: This is the huge building that will house America’s very first Penneys

Read: A household Irish name built from humble beginnings: The Penneys story

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