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Dublin: 5 °C Wednesday 26 February, 2020
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Ryanair is getting even cuddlier - now they'll heat your baby's bottle

As Aer Lingus struggles with industrial relations, Ryanair is stepping up the charm offensive – what does this mean for the Irish aviation industry?

Image: /Photocall Ireland

RYANAIR HAS ANNOUNCED a slew of new measures targeting families flying together as competition heats up in the aviation sector.

Among the new incentives offered to families travelling with the budget carrier is a bottle warming and baby-changing service provided on-board, as well as discounted allocated seating for children and reduced infant fees.

Even Ryanair’s infamous optional extras are getting in on the act, with 50% off travel insurance bought through the Ryanair website, and the same amount off checked-in bags for children.

Chief marketing officer with Ryanair Kenny Jacobs said: “This is the latest in a long line of Ryanair customer improvements, following allocated seating, a free second carry-on bag, reduced fees and a new website.”

Aer Lingus threat

Ryanair’s push to improve its image is coming at a time when discerning customers may be considering long allegiances to rival Aer Lingus, an aviation industry analyst told TheJournal.ie.

Stephen Furlong of Davy Stockbrokers said that the timing of recent industrial action at Aer Lingus couldn’t be worse for the airline in the context of Ryanairs recent push.

“It’s in the summer, it’s right in the time that Ryanair have capacity out of Dublin and elsewhere, and more fundamentally, they (Ryanair) have changed product.”

What we’re seeing is a re-evaluation of the Ryanair product…it’s fundamentally improving, and there’s some consumers that haven’t tried it and they have this aversion to Ryanair for no reason.

Read: Ryanair to cut fees and bring in quiet flights. No, seriously>

Read: What’s the world’s most popular international airline?

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About the author:

Jack Horgan-Jones

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