This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 9 °C Thursday 25 April, 2019
Advertisement

These modern ads are even more sexist than their 'Mad Man'-era counterparts

One promotion from 2008 actually offered men a trip to pick a Russian bride.

AS WE APPROACH the final season of”Mad Men”, the show will no doubt get people talking once again about advertising’s sexist past—starring happy housewives who can’t drive cars but can really push a vacuum cleaner.

The caveat tends to be: “But look how far we’ve come today! Times sure have changed!” But have they?

While demeaning ads were more omnipresent in the ’50s and ’60s, their modern counterparts can give vintage ads a run for their money. We’ve compiled some notoriously sexist vintage ads and put them side-by-side with their modern doppelgangers. The similarities are shocking. And depressing.

This old ad which took the whole “walking all over women” thing to the next level

vs

This modern ad for Valentino (at least the woman-as-rug image was a joke)

This vintage ad that says if your wife lacks domestic skills, at least she can still bring you a beer

vs

This REAL promotion from 2008 in which Stil vodka offered men a trip to Russia to pick a Russian bride

This vintage ad which claims the ketchup lid opens so easily even a weak woman can do it

vs

This modern ad. The technology has advanced but the concept is the same…

Women belonged at men’s feet in the 60′s

But…

They belong under men’s feet in the 21st century, apparently

This ad that implies, at best, that “Rosie” might have sex with five guys

vs

This Dolce & Gabbana ad which depicts gang rape

- Lee Stampler.

Read: ‘Sexist’ poster for cycling race hits bum note>

Read: Meghan Trainor’s ‘sexist’ new song has really got people’s backs up>

  • Share on Facebook
  • Email this article
  •  

Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

Read next:

COMMENTS (44)