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AS WE APPROACH the final season of”Mad Men”, the show will no doubt get people talking once again about advertising’s sexist past—starring happy housewives who can’t drive cars but can really push a vacuum cleaner.
The caveat tends to be: “But look how far we’ve come today! Times sure have changed!” But have they?
While demeaning ads were more omnipresent in the ’50s and ’60s, their modern counterparts can give vintage ads a run for their money. We’ve compiled some notoriously sexist vintage ads and put them side-by-side with their modern doppelgangers. The similarities are shocking. And depressing.
This old ad which took the whole “walking all over women” thing to the next level
vs
This modern ad for Valentino (at least the woman-as-rug image was a joke)
This vintage ad that says if your wife lacks domestic skills, at least she can still bring you a beer
vs
This REAL promotion from 2008 in which Stil vodka offered men a trip to Russia to pick a Russian bride
This vintage ad which claims the ketchup lid opens so easily even a weak woman can do it
vs
This modern ad. The technology has advanced but the concept is the same…
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Women belonged at men’s feet in the 60′s
But…
They belong under men’s feet in the 21st century, apparently
This ad that implies, at best, that “Rosie” might have sex with five guys
vs
This Dolce & Gabbana ad which depicts gang rape
- Lee Stampler.
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