THE FOOTWEAR COMPANY Skechers is to pay $40 million to settle charges by the US Federal Trade Commission that it made unfounded claims that some of its products would help people lose weight, and tone and strengthen leg, buttock and abdominal muscles.

The FTC complaint concerned Skechers Shape-ups, Resistance Runner, Toners, and Tone-ups shoes; the commission said that advertising for the footwear had “violated federal law by making deceptive claims, “including falsely representing that clinical studies backed up the claims”.

“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection.

“The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

US consumers who bought the shoes will be eligible for refunds either directly through the FTC, or through a court-approved class action lawsuit.

Making a difference

A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

For the price of one cup of coffee each week you can make sure we can keep reliable, meaningful news open to everyone regardless of their ability to pay.

Support us Learn More