FORGET THE HALF-TIME show — some of the best musical entertainment at the Super Bowl this year came from a singing herd of sheep.
Honda’s Super Bowl 50 ad saw a sheep choir singing along to Queen’s “Somebody to Love.”
The standout voice comes from a common Super Bowl favorite, the farmer’s dog.
The farmer, however, is unaware of his canine buddy’s hidden talents.Source: Super Bowl Commercials Ads/YouTube
The ad, created by ad agency RPA, aimed to promote Honda’s Ridgeline truck. Specifically, the truck has an audio system that uses the entire bed of the truck into a huge outdoor speaker — which is highlighted in the ad.
Honda’s SVP of marketing Tom Peyton told Adweek:
It’s a very unique feature. Nobody else has it. And it’s a little tough to communicate—although we will in some advertising later this spring, when the truck’s at the dealers. It’s not actually speakers. It’s ‘exciters’ that makes the whole bed a speaker. It’s pretty cool. … It would make a great tailgate vehicle.
Some Twitter users have marked out the Honda ad as their favorite of Super Bowl 50.
- Lara O’Reilly for Business Insider