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Cashel Blue via Facebook
Cheese

SuperValu strikes €160,000 cheese deal

The deal means that Irish-made Cashel Blue Cream Cheese will be exclusively available in SuperValu stores.

SUPERVALU HAS STRUCK a deal worth €160,000 with an Irish cheese-maker.

The independent supermarket has announced that it has signed the deal with Cashel Farmhouse Cheesemakers to stock its Cashel Blue Cream Cheese.

The deal will mean that Tipperary-made Cashel Blue Cream Cheese, which is 100 per cent Irish, exclusively available in SuperValu stores.

The newly launched product is a mix of Cashel Blue, cream cheese and fresh cream.

Martin Kelleher, Managing Director, SuperValu, said that Irish food producers are globally renowned for the quality of their produce.

Our partnership with Cashel Farmhouse Cheesemakers is part of our on-going commitment to Irish suppliers and the Irish agri-food sector. Delivering quality Irish produce to our customers is an important part of our business, so partnering with innovative producers enables us to bring the very best to our customers.

Sarah Furno, managing director, Cashel Farmhouse Cheesemakers, said they have been making cheese on their farm for over 30 years and are delighted to offer the cream chesse exclusively to SuperValu customers.

Three quarters of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector, the company said.

Read: THE VERDICT: Tayto’s cheese and onion crisp chocolate bar>

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