Sign in. It’s quick, free and it’s up to you.
An account is an optional way to support the work we do. Find out more.
Thailand
Company withdraws 'racist' ad for skin-whitening product after online backlash
The company said its intention was to convey that self-improvement is crucial.
A THAI COSMETICS company has withdraw a video advertisement for a skin-whitening product after social media users criticised it as racist.
The video promoting Seoul Secret’s ‘Snowz’ features Thai actress Cris Horwang.
In the ad she attributes her success to her fair skin:
In my world, there is tough competition. If I don’t take care of myself, everything I have built, the whiteness, I have invested in, could be gone.
Her skin then turns black and a white rival appear beside her as she says: “If I was white I would win”.
BBC reports there was a backlash among users of Thai language forum Pantip, with one commenting:
“Suggseting people with dark skin are losers is definitely racist”.
In a statement issued by the company today, it apologised for the “mistake” and claimed full responsibility for it.
Our company did not have any intention to convey discriminatory or racist messages. What we intended to convey was that self-improvement in terms of personality, appearance, skills, and professionality is crucial.
“However, we would like to express a heartfelt apology and thank you all for the comments. Currently, we have removed the video clip, related advertisements, and other planned materials to show our responsibility in this incident.”
have your say