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File image of TikTok's logo on a smartphone Alamy Stock Photo

TikTok set to lay off staff in Ireland amid global round of redundancies

Around 250 people working for TikTok in Dublin were laid off in April.

TIKTOK IS SET to make a number of layoffs at its Irish operations amid a global round of job losses.

In a statement to The Journal, a TikTok spokesperson said that as the company “continues to grow and evolve,” it is “undertaking a redesign of our monetisation integrity team”.

This team is tasked with ensuring advertising quality on TikTok. 

The spokesperson said this will “enable us to further enhance our integrity assurance processes”.

“Regrettably, some roles may be redundant, and our priority is supporting affected employees through this transition to minimise the impact of the changes,” added the spokesperson.

The TikTok spokesperson would not put a figure on the potential job losses.

Despite the looming layoffs, TikTok is still hiring for around 130 roles in Dublin.

In April, TikTok was criticised by staff for the “insensitive” way in which the company handled 250 job cuts which were made as part of a “restructuring”.

These 250 job cuts made in April were announced in February, when TikTok said it expected the majority of impacted employees to remain in the company.

However, The Journal spoke to several impacted employees who had applied for other roles without success.

In one case, an employee made redundant in the April layoffs had applied for close to 20 other positions within the company. 

Staff had also sat a test which was initially due to be used as a means for TikTok to assess “policy proficiency”.

It later transpired that the test formed part of the criteria used to determine redundancies.

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14 Comments
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    Mute Jurgen Remak
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    Jun 23rd 2014, 1:09 PM

    Excellent article, the Irish state must have the best minds on this. Apple may be a one-off, but if anything is found re the Apple tax arrangements the investigators will be looking at other multinationals located in Ireland.

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    Mute Ken Mitchell
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    Jun 23rd 2014, 1:28 PM

    Apples is not a one off but at least they can justify their tax deal with the amount if people they employ here. There are several companies who employ very few here that have similar deals

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    Mute John B
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    Jun 23rd 2014, 5:50 PM

    The EU is not interested in how many people they employ. They are interested in tax rules. And they will fine if they find fault and as usual not care about potential damage to the people of Ireland.

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    Mute Dom
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    Jun 23rd 2014, 2:27 PM

    It’s quite shocking how people wrap themselves in the national flag to defend these highly questionable tax arrangements. Apple has made staggering profits, paying hardly any tax in Ireland or elsewhere in the EU. It contributes very little to the Irish or European economy. In a time where the poor and vulnerable are paying the highest cost for economic crisis it is only fair that these multinationals pay a fair share.

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    Mute Angelic Lestat
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    Jun 23rd 2014, 2:51 PM

    It’s not that black and white. They leave Ireland – then say goodbye to over 3000 jobs in Cork. It would be catastrophic to the area.

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    Mute Giovanni Giusti
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    Jun 23rd 2014, 4:23 PM

    indeed it would be “fair” that Apple does not take advantage of a favourable tax deal with Ireland. It would be “fair” that it paid tax in France for the profit made in France. The point here is that it would be a serious blow to the Irish economy because, yes, we are partly funded by the money we unfairly allow companies to not pay into other countries’ tax coffers. Any return to “fairness” here would be our loss. So if you want fairness, be prepared to pay more tax, Dom, as we may soon lose the taxes (unfairly) paid by Apple here.

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    Mute Neil Murphy
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    Jun 23rd 2014, 4:01 PM

    If there is proved to be a sweetheart deal with Apple, as opposed to Apple taking advantage of a loophole, we should not defend the indefensible. We should close the gaps open to creative accounting, remove the Double Irish loophole and lower the corporation tax rate to 9% to offset losses. Our tax regime should be airtight legally, but low in percentage.

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    Mute Richard O'Callaghan
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    Jun 23rd 2014, 11:00 PM

    Hi Neil

    Thanks for the comment.

    The matter is not one of defending the action, it is about defending the country from having to pay a fine that would wreck the public finances. Companies are now being fined close to €1Bn. A similar or larger fine would do horrible damage to the country.

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    Mute rachel walsh
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    Jun 23rd 2014, 5:27 PM

    Bye, bye apple. The core is now rotten. Time to plant the seed somewhere else. USA up to its old tricks again.

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    Mute Emmet Purcell
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    Jun 23rd 2014, 9:24 PM

    Apple metaphors. Nice.

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    Mute glenoir
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    Jun 23rd 2014, 1:22 PM

    Scary

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    Mute Seamus McKenzie
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    Jun 24th 2014, 5:15 AM

    Are people not aware you or I would go to prison if we engaged in the same practice’s as Apple and the rest. Tax dodging is tax dodging end of. While they might benefit cork., they do nothing for our economy as a whole. So we continue to get hit with more taxes while these parasites avoid contributing.
    13 trillion folks and that is only the tip of the iceberg of what these parasites are hiding in taxes globally. Wake up.

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    Mute shane
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    Jun 23rd 2014, 10:55 PM

    so say they find ireland and apple clean does this mean the irish state can sue the US senate and newspapers and media that actually might not of done any back checking at all so we could get rid of water charges and property tax cause that would be swell but you know thats a if ireland are clean sure we will be grand ;)

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    Mute von
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    Oct 27th 2014, 4:36 PM

    Our problem is we think if we don’t give into these big companies they will leave, now its too late we did it once too often. The Governments have over the years sold this Country
    as a free for all, just look at the expense of medicines here the highest in Europe. Our government thinks thats ok.
    Sure they will pay they wont say a word
    Lets show them by uniting next Saturday for the water rates, and we wont stop there.

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    Mute von
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    Jun 23rd 2014, 6:59 PM

    Why do we sell ourselves short

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    Mute Mister Fantastic
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    Jun 24th 2014, 1:05 AM

    Interesting.

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