We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.


VIDEO: Is this the best ad in the world?

Ad campaign for fast food company has scored a Grand Prix award in Cannes.

AN ADVERTISING CAMPAIGN for the US fast food company Chipotle has been awarded the Grand Prix at the Cannes Lions International Festival of Creativity for the best integrated content campaign.

Created by the Creative Artists Agency in LA, an animated ad to launch the campaign features a Willie Nelson version of Coldplay’s The Scientist.

The animation is by Dublin artist and director Johnny Kelly and tells the story of a farmer who turns his farm into an industrial factory “before seeing the error of his ways and opting for a more sustainable future”, according to the agency.

Creative Artists says that Chipotle approached it looking for a way to promote the changes it has made in its fast food chain in cooking fresh food daily and using a supply chain of local farms and sustainably-raised meat.

The agency launched the ‘Cultivate’ campaign “to celebrate the people changing food culture and invite customers to join that journey” with the Willie Nelson-soundtracked animation:

(Video uploaded by chipotle)

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.