We need your help now
Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
Sign in. It’s quick, free and it’s up to you.
An account is an optional way to support the work we do. Find out more.
By continuing, you are indicating that you accept our Terms of Service and Privacy Policy.
LONG-SERVING RTÉ presenter Will Leahy, who currently helms the breakfast slot on RTÉ Gold, addressed the service cuts at the national broadcaster announced last night at the start of his programme this morning.
Leahy, who formerly presented the drive time show on 2FM, told his listeners: “In case you’re not aware RTÉ is making serious cutbacks.” He said that RTÉ Gold was one of the victims.
“The service you’re listening to now will cease to exist,” he said, adding that he didn’t know any more about the developments than his listeners.
“Today could be our last day,” he said.
“It could be tomorrow, it could be next week, it could be the 31st of December.
“All I know is what I read in the papers.”
He said he was presenting the show from Limerick, as usual, and that the studios this morning were “eerily quiet”.
Leahy also promised to address the issue further later in the programme, and that his comments would include “something juicy”.
Job cuts
Late last night, a lengthy statement detailing the extent of the cuts was sent to newsrooms across the country.
RTÉ is to cut 200 jobs as part of a major restructuring plan that will seek to reduce costs by €60 million over three years.
The plans will also see the pay of its top presenters cut by 15%.
Lyric FM is to be retained but its production moved from Limerick to Cork and Dublin.
The broadcaster confirmed in a statement last night that it will close its Digital Audio Broadcast network as well as RTÉ’s digital radio stations, including RTÉ Gold and stations like 2XM and RTÉ Pulse.
As part of cost-cutting efforts, RTÉ has pledged to “reduce the fees paid to our top contracted on-air presenters by 15%”, this is in addition to cuts of “over 30% agreed in previous years”.
RTÉ executives are to take a 10% reduction in pay and the board of RTÉ will “waive its fees”.
As well as a reduction in staff numbers of about 200 next year, other staff-related savings are to be found.
TheJournal.ie / TwitterRTÉ Gold's @willleahy has ditched the playlist today in favour of "funereal" tunes like Frank Sinatra's One More for the Road and 'Star Star' by The Frames. It's after the closure of the station was confirmed last night. https://t.co/u4DImw280d pic.twitter.com/O8eAbv63oH
— TheJournal.ie (@thejournal_ie) November 7, 2019
Later in the show Leahy said that in his opinion the ending of the service had “nothing to do with what we’re doing here”.
“It’s because we’re being broadcast on expensive technology that’s never really caught on,” Leahy said.
Most of RTÉ’s digital stations have been on air for around the last decade. Because the services are on Digital Audio Broadcasting, or DAB, they don’t feature in the JNLR listenership figures, and audience figures are unknown.
RTÉ Gold is the most high-profile of the digital stations, with a roster including veteran broadcaster Larry Gogan and former 2FM presenter Rick O’Shea alongside Leahy.
“I’m being very careful what I say because it will be a headline,” he said.
He said the station was run by a very small amount of people and had a full-time roster of around “four and a half people”.
‘Grave concerns’
The broadcaster also said RTÉ Aertel is to cease, the RTÉ Guide is to be sold and the RTÉ National Symphony Orchestra is to be transferred to the National Concert Hall.
Speculation that Lyric FM’s future was in jeopardy raised fears among listeners in September but RTÉ has not confirmed that the station will be retained.
“Production of RTÉ Lyric FM will move to Cork and Dublin. RTÉ will continue to provide a mid-west news service in Limerick,” the station said.
RTÉ has said it will work to reduce staff costs by consulting with staff and unions “on a number of initiatives, to include pay freeze, tiered pay reductions, review of benefits, work practice reforms”.
In a statement, the National Union of Journalists (NUJ) said it is “gravely concerned” over the news, which was first revealed in the Irish Times last night.
“This is a shocking way for staff to learn about plans for their future and the future of public service broadcasting in Ireland. This is the second such breach of trust in recent months,” NUJ Irish secretary Seamus Dooley said.
“Staff at the RTÉ Guide learned of the proposed sale of the Guide through media reports and on that occasion we were assured that any future plans would be properly communicated,” Dooley said.
In relation to the plans, the NUJ and the RTÉ Group of Unions will be holding consultations with its members in the coming days.
The Dublin broadcasting branch will hold an emergency meeting tomorrow.
As Irish secretary of the NUJ, I believe that many of the proposals are ill conceived, would not serve the best interest of public service broadcasting and would be damaging to staff and RTÉ.
“In a week in which RTÉ and political leaders have celebrated the very best of public service broadcasting, the Minister for Communications and the government must provide leadership by providing funding for RTÉ, in line with the recommendations of the Broadcasting Authority of Ireland,” Dooley said. said, adding that “if RTÉ is to survive government must also play its part”.
Licence evasion
In a statement last night, RTÉ said that licence fee evasion rates in Ireland are among the highest in Europe and is “costing jobs”.
The station says that between people who evade their TV licence fee and those who just watch RTÉ programming on the RTÉ player, “over €50 million is lost to public broadcasting every year”.
RTÉ Director-General Dee Forbes, who spoke on last night’s Late Late Show special, said the death of Gay Byrne caused this plan to be released this week.
“Our intention was to brief staff in full this week. However, given the sad passing of our colleague Gay Byrne, a decision was taken to postpone until next week,” Forbes said.
“With so much detail now in the public domain, our first priority was to contact all staff immediately with an update on the revised strategy, and plans.”
With reporting by Daragh Brophy and Ronan Duffy
To embed this post, copy the code below on your site
In fairness, it needs a restructure. Its a pity it doesn’t ask or survey its licence payers what it needs to do however.
@iohanx: We are here to serve them not the other way around, its ingrained in all these state run companies/departments, we are here to pay their massively over the top pay and pensions bill…..just keep loading the tax on!
@iohanx: There’s a proper poll for you Journal…Should RTE get rid of RTE Gold ???
@The digenous: yes
If Will Leahy was still on 2fm they would have more listeners. Was very good at the show he did.
@The digenous: yes …it’s listeners are dying off .Also streaming has made it largely irrelevant except for the bewildered .
@The digenous: I don’t understand how they can’t measure listenership of it and the other DAB stations. Similar stations in the UK have had listenership figures monitored for years.
@Kevin Lydon: “Get off my Train”Lydo.!!
They could save a lot of money by withdrawing from the Eurovision for a few years.
@JAC: this year they spent €331,000 on it. It costs €84,000 to even enter before anything else
@JAC: Christ I hope we don’t win it anytime shortly or they will have to cut RTE Radio 1, 2FM, The All Ireland’s and Fair City (last one I can live with
Get rid of the overpaid presenters, whose abilities in no way reflects their wages.
Seeing Mike Murphy on the tribute show, said it all class
The news broadcasters at RTE are no longer relevant or useful to the Irish people. They have been supporting the views of an increasingly out of touch liberal elite of Dublin 4, and actively censoring the opinions of those that don’t share their ideologies.
Don’t bang the door after you!
@Peter Hughes: bit early in the morning to be so triggered there snowflake.
@Mary’s Abbey: I think you are a bit out of touch there. For example in the last Referendum the Citizens group, the Dail commitee and finally the electorate all went further than anything your ‘liberal elite’ were suggesting. There has always been a conservative rump complaining about progress right back to giving women the vote, sounds like it’s alive and well and still moaning.
@Peter Hughes: agree. They sound like someone who starts conversations with “we the people” lol
@Squiddley Diddley: The last two referendums were on subjects being advocated for by taxpayer-funded far left-liberal elite activists.
Lets now have one asking do you want to control immigration are continue with uncontrolled mass immigration.
@Pickles: Ok Boomer.
@Mary’s Abbey: “far-left liberal” is an oxymoron. Liberal is a right-wing ideology everywhere except the US.
@Mary’s Abbey: where’s the “uncontrolled mass immigration” happening? Immigration into Ireland is tightly controlled. You’d swear we were overrun with immigrants here judging by some commenters when we clearly aren’t. Alex Jones eat your heart out
@Mick Murphy: I’ve forgotten the air to the old tune “Oh the fairy tales of Ireland they are told by young and old.”
@Mary’s Abbey: Wow, abortion and being gay are “far-left elite activities”!! Who knew!?!
@Niamh Kenneally: A man once said to me he was going to emigrate.
I asked him why, he said “100 years ago people were stoned to death for being gay, forty years ago you could be sent to prison for being gay. Now the is no punishment at all for being gay. So I said sure that’s a good thing would that make you want to emigrate.
“He said. I want to go before it becomes compulsary.”
@Chris Judge: “Liberal is a right-wing ideology everywhere except the US.”
A classical Liberal believes in the maxim ‘Live and Let Live’. It has always been considered a left wing position.
However, progressive Liberals have pushed their ideology so far to the left and into authoritarianism that it’s understandable where the confusion comes from.
@Mary’s Abbey: Totally agree. Even the newsreaders have to get their own leftie view in and are so unprofessional. One can’t trust or believe the news and any balance or fairness is gone. There is also an obvious anti-Christian/Catholic bias, which whether RTE likes it or not, offends a large number of the population, which includes advertisers. They do not have their finger on the pulse of Ireland and are not listening to those they are supposed to be serving. Such a pity because with the right balance, leadership, common sense and respect for all the people, it could be a great asset to people’s lives and to this country.
That’s a pity,personally I think gold is the only good thing about RTÉ but that’s just my taste
@Pete mc pete: Yeah they could let the commercial stations serve the 2FM market and put RTE Gold on the air instead of it. Don’t see any downside there.
@Pete mc pete: best station ever Pete.they play music people want to hear…I listen to it every day.an incredible decision to shut it down.
@The digenous: maybe I’m old but timewarp is a decent station too if you have internet radio
@Pete mc pete: Thanks mate.I’ll check it out. It’s not that you’re old my friend.Gold justs plays a great variety of classics.Im really sad to see it go;-(
It’s a business first and eventually they are behaving like one. The only area that I think should get ring fenced money in rte is investigative journalism as we can all remember lots of issues raised by primetime and others which have done a service to the country
Will really really miss RTÉ Gold. Will and others are absolutely excellent
@Brian Hunt: The music the lads,Will,Al,Larry and Rick played was just brilliant. Vital part of my mornings work was RTE Gold.Hopefully it can be saved.Seriously RTE!! Listen to the general public.
1. Make rte an encrypted chan. Subscription reqd.
2. Why are tubs ..etc contracted employees and not paye?
Nice dodge if u can get away with it.
@Pete Lee: because then a huge number of people wouldn’t subscribe, viewership would go down and stories of vital national interest wouldn’t necessarily get air time.
A state funded broadcaster is vital for democracy.
@Shazam37: ok…how about rte 1 tv radio free to air the rest subscription and if they dont get the numbers shut them down. I agree to PBS brief of rte but there are a lot of non essential bolt ons
@Shazam37: vital for government propaganda more like it…..
@Gus Sheridan: that may or may not be. I couldn’t say. But even if true the fact they don’t do the job well or properly is not a valid argument against the job being done in the first place.
Change? Sure. Reform? Absolutely. Scrapping the National Broadcaster? Absolutely not
@Pete Lee: All employees are contracted. The likes of Tubridy, Marian Finucane et al are self employed.
@Alan Dillon: As a paye I don’t understand how Revenue allow this.. I can’t go contract…They do not work for anyone else..
@Pete Lee: if RTE offered a reasonable, ad-free subscription I would certainly subscribe, but they have the licence and the advertising. I rarely watch it because the player is a pain but when I do online I enjoy some of the dramas produced by RTE,hence I would be happy to subscribe. Their news programmes are very slanted in favour of the status quo. I really miss Vincent Brown!
@Peter lee: yes you can you just need to prove to your employer it’s worth their while. it also means that they can cancel you’re contract within the contract terms at any time. now when it comes to rte stars there not salaries because it means rte can let them go (which never seems to happen) and it’s a legitimate tax dodge. plenty of it contractors doing the same thing.
@Shazam37: “A state funded broadcaster is vital for democracy.”
I would agree with you if RTE was impartial but it isn’t, it is far too often a mouth piece for the establishment.
There is still a place for RTE in Irish society but the fact that they are dependent on taxpayers money means they can be controlled to some extent by government.
Gold is the best station RTE have. Why get rid of something that is good when you could cut in other areas .
@Orla Cosgrave: because they don’t know if anyone is listening. It’s in the article in black and white. Leahy says it himself – the tech has never really caught on.
@Shazam37: you’re posting intelligently on the Journal. That’s against the rules.
@Orla Cosgrave: I got a dab function on my roberts radio , there is nothing on it.
@Orla Cosgrave: Their sporting and childrens productions were great as well but were the first to be cut.
They appear to run their business on the basis of protecting golden members first and foremost regardless of performance rather than what the viewers / listeners care about.
@Shazam37: RTE Gold and all their digital channels are available on every TV in the country, not just DAB.
@Shazam37: RTE Gold, like all their radio channels, is available on every digital TV in the country. DAB was never rolled out fully so car DAB radios never made much sense.
Continue non payment of the license fee folks. Victory is on the horizon. Bye bye Rte
Sack there accounts .. they earn enough in advertising revenue.. its the over paid presenter’s that need a 50% cut
Is there a state run, public company in this country actually run correctly or succesfully?
I honestly thought the DAB stations were just music on constant repeat and in all honesty why aren’t they just that , most money being spent on presenters and producers that are not really needed just put music on a loop and have a schedule to say this block of 2 hours will be x and this block of 2 hours will be y
Joke of a company
@colm connolly: me too
I live in Spain and RTE GOLD is the only radio station I listen to it’s brilliant
There are some very good people in rte unfortunately the organisation has become defined by the overpaid wafflers at the top
Stop buying wardrobes of clothing for the presenters. They can well afford to buy their own clothes like the rest of us. That would easy pay for RTÉ Gold which is brill.
Get rid of the overpaid presenters and leave rte gold alone
It seems that every week I see a new face on the RTE News… and here’s our whatever correspondent… I would love to know how many people work on the RTE News alone, never mind the rest of the Station and Administration.
As I understand it RTE gets the licence fee and all the advertising revenue … commercial stations get advertising .. end of story. Look at the BBC .. only licence fee.. and their incredible output .. admittedly a bigger country and a big population , but on a scale of output proportionally we couldn’t match the quality of theirs. Most of the drama etc. from RTE has a certain cheapness about it that I personally accepted … until it dawned on me that they are spending far too much on Salaries… also much of the output is produced FOR RTE. Who profits there ?
Licience evaders causing problem my eye more like the huge wages bill for likes of tubbs, darcy, duffy,etc . Its easy to point finger @ 12% of licience evaders when clearly rte never restructured properly & 10 years of mismanagement from fine gael is another factor. The amount of money they could save on excessive wage bills would help .
Wonder how much it cost them to broadcast live the dublin county football semifinal and final?
@Michael: so? That’s public service TV , exactly what they need to do more of instead of english soccer
@Michael: here’s me thinking it was in tg4
Keep RTE News and and use it for documentaries etc , get rid of everything else including the overpaid presenters who have become a major turn off and financial headache for the station.
Fair city
Eurovision
Tubs ,Darcy Joe, Marion.. self employed private contactors avoiding tax, crazy silly money,
Plenty of new talent would love chance to prove themselves, for fraction of above.
Don’t have rte etc, but can view on player if need.
Horrible news for workforce at anytime, but this close to Christmas and way they heard
@Kerrie Roche: “self employed private contactors avoiding tax”. Can you send on the link to that fact please. I’d love to read it.
@Fr. Fintan Stack: just goggle it , can’t seem to send link, they all have set up as companies, so only have to pay corporate tax.
Nooooooo!!!! I love RTÉ Gold it’s a nice distraction from the head wreck that is Brexit! What a shame!
@Buster Cat: or worse,,,,,Jennifer Zamparelli
RTÉ should scrap TG4 merge the services from TG4 to RTÉ 2 have the TG4 frequency as a sports channel
Close lyric fm RTÉ Raidió na Gaeltachta and Long wave radio
Cut presenters wages further ( if they don’t like it let them enjoy the digital desert )
Agreed cease aertel and sell off RTÉ guide and move RTÉ orchestra to concert hall
@In my opinion: you do know tg4 is nothing to do with rte since 2007
@colm connolly: and produces great content
It’s disgraceful that Will Leahy had to broadcast a show on RTE Gold this morning only armed with the info he read in the press. He broadcast this morning as the ultimate professional, despite the distinct lack of respect shown by his employer.
Scrap lyric and bring Gold fm and Pulse fm to fm radio…
@Johnny Conway: No way. I like Lyric FM. And isnt Gold just constant music no DJs? surely that cant cost much?
If RTÉ didn’t receive funding from the from the TV licence fee, would it be viable at all? How does their competitor survive? BAI part funding for “as Gaeilge” programs for them won’t cut it.
I can only imagine they (RTÉ) themselves have gone down the path of cost over runs, and becoming non financially viable. Expecting shows from independent producers to prop them up via selling licences to channels outside of Ireland is not going to solve finances and goes against serving the Irish public in a sence. Then there’s revenue from advertising, they repeatedly fail to mention this in their woes! Expecting the public to pay more under a newly named tax because of their bad management is simply not good enough. They actually have a lot to answer for too the public who pay them.
Truth is they are not with the times, younger audiences don’t watch or listen to RTÉ. The programming is mostly aimed at a mature audience, apart from under 5s, I haven’t spoken to many under 5s to see if they watch RTÉ Jr. mine didn’t when they were small, they watched Nick Jr, Catroon Network, foreign channels. Teenagers, including my own, yes I have asked, they don’t watch it. They use social media for everything. RTÉ is simply not in tune with modern times. Fair City, Nationwide, Reeling in the Years, the Late Late Show(Guests selling their latest books, albums or movies, sponsored by Renault, selling cars), moan at Joe, Ray D’Arcy, Ryan Tubridy, Drive tíme, are all aimed at mature audiences, are all the same thing over and over for decades and in some cases and are literally dinosaurs in a world of IoT. There’s not much new going on and it’s the same presenters am the time. Opportunity for new ones and new independent producers are slim to none. I am one.
And as we have seen with companies who don’t change with the times, they die.
I pay my TV licence only because I’m threatened by legal action, fines etc.. I occasionally watch RTÉ 6One news, but with free to air channels that have CNN, BBC, France24, and 900+ other free channels and then streaming like Netflix, it is very occasionally, that I watch RTÉ.
If RTÉ was gone in the morning personally, I wouldn’t miss it, at all.
I wish them the best of luck but it shouldn’t be at my expense, your expense, they don’t financially support my business, your business. And that’s the fact right there, it’s a business, not a public service anymore. If they can’t survive on their own, we’ll what does that tell ya?
Salaries crazy with the top earners.
Gold a much loved station by those that are aware of it.
Make it accessible to all.
How many are aware or listen via dab
Dont pay the licence fee and never will as long as Darcy is getting paid more per year than id earn in 10. Shut it down.
Well hopefully they dont get rid of Lyric FM i actually like that station
Why cut gold and keep lyric fm, who the hell listens to that Shyte anyway.
@Chris Folliard: RTE Gold is the best music station in Ireland…apart from the permenant staff there and the digital technology on DAB, it costs little to run. I’ll miss listening to it on Saorview on the TV…been listening since the start in May 2007. Great weekend presenters. Unfortunately, the music played on GOLD will never be heard on RTE again. RTE should merge Lyric FM and RTE Gold.
@Chris Folliard: I do. Classical music is associated with a higher intelligence. I’ll understand if you don’t tune in.
@cybersecsteve: that is very much debatable. It’s like saying my preference in colour also associates to my level of intelligence.
@cybersecsteve: apparently so is arrogance.
@Graham Masters: no it doesn’t. Choice of colour is personal preference.
@Dave O’Keeffe: I agree Dave. Calling something “shyte” is the height of ignorance.
@Chris Folliard:
I listen to lyric
@Chris Folliard: culture my good man. Only joking..Seriously lyric F.M. is a fantastic station, R.T.E. gold certainly got me through the night shift for the last few years. Spotify and other music streaming blew RTE gold out of the water. At an age where outside the news and John Creedon R.T.E. does not appeal to me anymore. As for current affairs, with the rear exception just a mouthpiece for government policy.
How much did ‘Marty’s big adventure’ cost?
I only watch 6 one. It’s literally 4 news stories repeated over and over again usually followed by the mouldy Reeling in the years that seems like a bad Youtube video.
2FM should be sold
Well people if you want RTÉ gold to be saved email RTÉ and complain we are the share holders of this company. They should start by cutting the dead wood from the top not be shutting the stations people listen to. How many executives on big salary’s don’t need to be there. It’s the same in all semi state company’s they cut the services rather than the real money suckers. Bring in an outside accounting company and let them sort the mess.
@Colm Sheehan: The state should stop funding it and then you will see a massive cull and shake up all those overpaid wasters would jump ship immediately, look at Marian Finuacane she is on over 300k a year for 4 hours work a week she must be one of the highest paid people in Europe based on the hours that she actually works,she has a team of researchers and producers who do all the donkey work for her.
Sack Turburdy as he is a Gimp
doesnt even come up when I scan radio stations in the car. so who is will leahy
@ed w: Do you have DAB in your car? If you do then RTE Gold should show up. Will Leahy was previously with 2FM for many years so is an experienced DJ. He’s also a solicitor.
@Fon_Ellard: I’m so happy for you, and censorship and a good pension
It really does need a huge makeover,
Look at RTE Radio 1 it’s the longest station it should be the nations leading station bouncing out the music,
Every time I turn to listen to this station it’s a load of talk about politics,
It’s diabolical,
As for blaming the job losses on In this statement last night, RTÉ said that licence fee evasion rates in Ireland are among the highest in Europe and is “costing jobs”.
The station says that between people who evade their TV licence fee and those who just watch RTÉ programming on the RTÉ player, “over €50 million is lost to public broadcasting every year”.
Well perhaps if they ran things more economically before they would not be in the present situation.
For once I think we should question ourselves as a nation that seems to condone TV license evaders at € 160.00 per YEAR and not moving up yet ooh and aah when people show off there Virgin Media and Sky channels at 90quid and upwards per month. We have something askew here.
no loss
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Non-TCF/GVL Vendors
have your say