Image: Still - Clock via GuinnessEurope/Youtube
IT LOOKS LIKE the beginning of a scene in Dr Zhivago but, in fact, the video below is the new ad from Guinness.
The ‘Clock’ ad is to be launched on TV tonight and cost €6.5m to make. It’s set in the Czech Republic in the 1890s and is narrated by a town clock which has the power to slow down or speed up time (depending on whether you’re at work or parked in front of a Guinness is the ideal, presumably).
London ad creatives AMV BBDO came up with the ad. Take a look here and tell us what you think. Business Insider thinks it is beautiful but Adweek doesn’t seem entirely convinced, fearing that “the brand’s countdown to self-parody has begun”.
Do you like it?
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