Video: What do you think of the new Guinness ad?

This one cost €6.5m to make. Worth it?

By Susan Daly Wednesday 23 Jan 2013, 7:15 PM

Jan 23rd 2013, 7:15 PM 15,339 Views 48 Comments

http://jrnl.ie/766614

Image: Still - Clock via GuinnessEurope/Youtube

Image: Still - Clock via GuinnessEurope/Youtube

IT LOOKS LIKE the beginning of a scene in Dr Zhivago but, in fact, the video below is the new ad from Guinness.

The ‘Clock’ ad is to be launched on TV tonight and cost €6.5m to make. It’s set in the Czech Republic in the 1890s and is narrated by a town clock which has the power to slow down or speed up time (depending on whether you’re at work or parked in front of a Guinness is the ideal, presumably).

London ad creatives AMV BBDO came up with the ad. Take a look here and tell us what you think. Business Insider thinks it is beautiful but Adweek doesn’t seem entirely convinced, fearing that “the brand’s countdown to self-parody has begun”.

Do you like it?

Poll Results:

No (786)

No opinion (541)

Yes (352)

Anyone going for a pint? (262)

via GuinnessEurope/Youtube

Short URL

About the author:

About the author

Susan Daly

susandaly@thejournal.ie

See more articles by Susan Daly

Contribute to this story:

Send a Correction

COMMENTS (48)

∞

About Us

Corrections

Report Content

Policies

TheJournal.ie supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1890 208 080 or email: info@presscouncil.ie

Please note that TheJournal.ie uses cookies to improve your experience and to provide services and advertising. For more information on cookies please refer to our cookies policy.

News images provided by Press Association and Photocall Ireland unless otherwise stated. Irish sport images provided by Inpho Photography unless otherwise stated. Wire service provided by Associated Press.

Journal Media does not control and is not responsible for user created content, posts, comments, submissions or preferences. Users are reminded that they are fully responsible for their own created content and their own posts, comments and submissions and fully and effectively warrant and indemnify Journal Media in relation to such content and their ability to make such content, posts, comments and submissions available. Journal Media does not control and is not responsible for the content of external websites.

Video: What do you think of the new Guinness ad?