This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
Dublin: 7 °C Sunday 8 December, 2019

Video: What do you think of the new Guinness ad?

This one cost €6.5m to make. Worth it?

Image: Still - Clock via GuinnessEurope/Youtube

IT LOOKS LIKE the beginning of a scene in Dr Zhivago but, in fact, the video below is the new ad from Guinness.

The ‘Clock’ ad is to be launched on TV tonight and cost €6.5m to make. It’s set in the Czech Republic in the 1890s and is narrated by a town clock which has the power to slow down or speed up time (depending on whether you’re at work or parked in front of a Guinness is the ideal, presumably).

London ad creatives AMV BBDO came up with the ad. Take a look here and tell us what you think. Business Insider thinks it is beautiful but Adweek doesn’t seem entirely convinced, fearing that “the brand’s countdown to self-parody has begun”.

Do you like it?

Poll Results:

No (788)
No opinion (541)
Yes (352)
Anyone going for a pint? (262)

via GuinnessEurope/Youtube

  • Share on Facebook
  • Email this article

About the author:

Read next: