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For 250 years, Guinness has been been at the forefront of successful Irish branding. We take a look at how the company used advertising in print and on television to spread the word of the black stuff.
In tonight’s fix: A bad day for jobs, a good day for the government – and for some primary teachers, and which important group want help from JobBridge interns?
AT A HIGH-profile US Senate meeting, technology giant Apple was accused of using Ireland as a ‘tax haven’.
The multinational firm, which employs 4,000 people in Ireland, reportedly avoided paying €34 billion in US taxes by negotiating a tax rate of less than 2 per cent with the Irish government – significantly lower than that nation’s 12.5 per cent statutory rate.
The Senate heard that American children are losing out on education because Apple is transferring profits to Irish subsidiaries.
However, the Taoiseach Enda Kenny has denied that Ireland is a tax haven and rejected claims that authorities had negotiated deals with multi-national companies.
So, today we want to know, what do you think? Should Ireland be tougher on multi-national companies when it comes to tax?