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6 ways retailers get you to spend more

If you know, you might be able to control yourself. (But probably not.)

TODAY’S RETAILERS HAVE uncovered the science behind shopping…

Many large stores hire such retail researchers as Paco Underhill, author of ‘Why We Buy: The Science of Shopping’.

Underhill has tracked hundreds of thousands of shoppers to study how they shop. “There is nothing random about how a store is arranged and designed. It is carefully calculated to appeal to you in every possible way,” he says.

“The stores have a plan, so you should, too,” says Dave Ramsey, best-selling author of The Total Money Makeover and host of a syndicated financial talk show on the radio.

Main image: Lisa S via Shutterstock

6 ways retailers get you to spend more
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  • Display 'magic'

  • The right aisle trick

  • Sale items at the back

  • A messy sale area

  • The small stuff around the tills

  • Encouraging shopping with friends

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This post originally appeared on and is reproduced with permission from Business Insider.

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Business Insider is a business site with strong financial, media and tech focus.

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