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This post originally appeared on Bankrate.com and is reproduced with permission from Business Insider.
Paco Underhill
6 ways retailers get you to spend more
If you know, you might be able to control yourself. (But probably not.)
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TODAY’S RETAILERS HAVE uncovered the science behind shopping…
Many large stores hire such retail researchers as Paco Underhill, author of ‘Why We Buy: The Science of Shopping’.
Underhill has tracked hundreds of thousands of shoppers to study how they shop. “There is nothing random about how a store is arranged and designed. It is carefully calculated to appeal to you in every possible way,” he says.
“The stores have a plan, so you should, too,” says Dave Ramsey, best-selling author of The Total Money Makeover and host of a syndicated financial talk show on the radio.
Main image: Lisa S via Shutterstock
Display 'magic'
The right aisle trick
Sale items at the back
A messy sale area
The small stuff around the tills
Encouraging shopping with friends
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