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socks n jocks

This body positive underwear ad features regular men in all their glory

More of this please.

US BRAND Aerie has long been praised for using diverse models in its ads for women’s underwear, as well as ditching the Photoshop.

Now they’re finally turning their attention to the guys – and the newest ad for men’s jocks features regular lads in all their glory.

In the ad, four lads with four different body types (one of whom you may recognise from this hilarious boudoir photoshoot) act coy for the cameras in their tighty-whities.

One of the models, fashion blogger Kelven Davis, told Buzzfeed that this is one of the first ad campaigns to address body diversity and men.

aerieman YouTube YouTube

aerieman2 YouTube YouTube

Brands are just now starting to see the need for diversity. So many people have spoken up about the issue, and it’s finally starting to make brands question their advertising.

The lads look great. More of this for everyone, please!

American Eagle Outfitters / YouTube

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Written by Valerie Loftus and posted on

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