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Tim Cook has his very own style of Apple Watch that no-one else gets to wear
The CEO’s wristwear isn’t available in the shops.
Your contributions will help us continue to deliver the stories that are important to you
The CEO’s wristwear isn’t available in the shops.
It’s hard out here for an Apple Watch user, OK?
Never gonna give, never gonna give.
The company’s new smartwatch will officially go on sale Friday.
The building will house 12,000 staff.
Jean Claude Trichet: Frenchman, banker, gadget enthusiast.
The watch’s sensor is unable to detect a heartbeat if there’s a tattoo covering the skin.
The company is still a money-generating machine of course.
And it doesn’t seem all that durable.
Unless you have a good friend in the UK, Japan or Germany?
One journalist has described the process as being like ‘an awesome Super Bowl halftime show for nerds’…
Previous Apple launches have seen queues down the street – but stock of the new watch on the high street is limited.
For some, the estimated delivery time has been pushed back as far back as August, but Apple is suggesting it will ship them far earlier than expected.
It’s coming soon, and some people can’t control themselves.
A leaked Apple memo suggests it’s trying out a different strategy for the launch of the Apple Watch and Macbook.
But it involves having lots of money – or pretending to.
Everyone was talking about the euro on a downward spiral, a solid-gold Apple Watch and Blurred Lines.
If you have $10,000 (or $349) lying about, you’re in luck.
Apple is holding an event later today to announce the final details about its long-awaited smartwatch.
It helps that it’s from the makers of one of the best smartwatches out there.
The tech giant will start off by making five to six million watches first as its April launch approaches.
New guidelines for developers has revealed a number of details about the smartwatch including the fact you will need your iPhone to work it.
It’s expected that Apple’s answer to the smartwatch will be released in the spring, instead of February as was first expected.
This was the week in business.
And the company is keeping very quiet about any talks with the US tech behemoth.
The updates are expected to coincide with the launch of Apple Pay, Watch and the possible release of a new iPad.
The company originally planned to release it in time for Christmas, but it ran into software development problems.
Apple’s CEO Tim Cook described Apple Watch as “the most personal device we’ve ever created” with a particular focus on health and fitness.
Apple Pay allows people to use their iPhone 6, 6 Plus and Apple Watch as a wallet to pay for goods with a single tap.