A DUBLIN FAMILY attraction has announced its sudden closure.

The Dream Point Experience, located at the Point Village shopping centre, bills itself as an “21,000 sq ft immersive world of dreams”.

It claimed to house Ireland’s biggest ball pit, along with eight “immersive rooms”.

Dream Point also hosted parties, school tours and corporate events.

However, the experience has announced it is ceasing trading with immediate effect.

“We regret that we share the difficult news that Theatre of Light Limited, trading as The Dream Point Experience, has made the decision to cease trading,” a statement on its website read. 

“We would like to sincerely thank all of our customers, suppliers, employees, partners and supporters for being part of The Dream Point Experience over the past few years,” it added.

The Alice in Wonderland experience at Dream Point Andres Poveda Andres Poveda

The experience was developed through a €3 million investment by Irish brothers Daniel and John Gleeson.

In a statement on LinkedIn today, Daniel said: “The numbers stopped working, and after exhausting every option, we’ve made the difficult decision to cease trading.”
“It’s an outcome no one wanted, least of all for the incredible team who poured themselves into building something genuinely unique in Dublin,” he said. 

“The Directors would like to express their sincere gratitude to our suppliers, employees and stakeholders for their support, loyalty and commitment over the last few years.

“To everyone who visited, shared it, believed in it — thank you too. I’m gutted, but proud of what we built.”

Dream Point began operating in April 2025 and also offered adult experiences including Van Gogh After Dark. 

Most recently, it opened its Alice in Wonderland event, said to be its most ambitious immersive experience to date.

Dream Point also took to Instagram to inform customers of the news of its closure sharing that it is with “a heavy heart” that the attraction shuts down.