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Your evening longread: The Ben & Jerry's founders have a radical approach to business

It’s a coronavirus-free zone as we bring you an interesting longread each evening to take your mind off the news.

Image: Shutterstock/JJava Designs

EVERY WEEK, WE bring you a round-up of the best longreads of the past seven days in Sitdown Sunday.

And now, every weeknight, we bring you an evening longread to enjoy which will help you to escape the news cycle. 

We’ll be keeping an eye on new longreads and digging back into the archives for some classics.

Ben & Jerry’s

The founders of the ice-cream brand Ben & Jerry’s are not your ordinary business people. They believe in making a difference – here’s how they do it. 

(New York Times, approx 15 mins reading time)

I don’t think we ever had a disagreement about money. The most famous disagreement was about the size of the chunks in the ice cream. Ben is well known for his inability to smell and therefore his inability to taste. So he was always focused on texture in ice cream. He liked big chunks of cookies and candies. But I was the one making the ice cream, and it’s hard to put big chunks in ice cream, which is why no other ice cream companies do it. I was advocating that a larger number of smaller chunks be well distributed throughout the ice cream. Ben was insisting on bigger chunks. Ben was right. 

Read all the Evening Longreads here>

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