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Instagram has said goodbye to its polaroid-inspired logo

And it’s been replaced by something quite different.

Image: Rui Vieira/PA Wire

IF YOU’RE UPDATING apps on your phone today, you may notice a major change with Instagram.

It’s gone from looking like this, the polaroid-inspired design the app has used since it launched in 2010:

instagram old logo

To something more colourful and minimalist:

Instagram new Logo

In fact, its entire suite of apps Layout, Boomerang, and Hyperlapse (remember them?) have also received redesigns and are a bit of a departure from what came before it.

1-GjkqVTzmtSAoF62cZcIvog Source: Instagram

Instagram’s head of design Ian Spalter explained the redesign was done to reflect what Instagram is now, compared to what it was when it started five years ago.

“When Instagram was founded, it was a place to easily edit and share photos,” he said. “Five years later, things have evolved. Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before… and connecting in new ways through Explore”.

The Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better.

The app itself has received a redesign too, going for a flatter black and white design across the board instead of the blue it used before. The camera icon in the app itself is no longer blue either, blending in with the other buttons beside it.

1-BO_gO-0X-TPX8z12driOBg Source: Instagram

Opinions on the redesign have been somewhat mixed – which is always the way whenever a change happens – with some poking fun at the logo’s colour scheme.

Either way, Instagram is sticking with this for the long-run (and you’ll likely get used to it within a week or two anyway) with Spalter saying their “hope is that people will see this app as a new creative spark – something to have fun with and make their own. We’re excited for where this will take us”.

Read: Can’t take a call? You can do more than just reject it >

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About the author:

Quinton O'Reilly

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