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Irish businessman may lead Lidl expansion into US

The MD of Lidl Ireland has been tasked with conducting an analysis of the market to see if entering it would be feasible.

Image: Rui Vieira/PA Archive

DISCOUNT SUPERMARKET GIANT Lidl is looking at the possibility of entering the US market, a move that may be led by the managing director of its Irish operation, Kenneth McGrath.

McGrath has been tasked with undertaking an analysis of the market to ensure that expansion into the market would be feasible and successful.

In a statement today, Lidl said that the study should be concluded by the end of 2014 or early 2015, at which point a final decision regarding market entry will be made.

The company said that McGrath is a highly experienced, long-standing manager with “vast industry experience”.

If it goes ahead, this would be the retailer’s first venture outside of Europe.

The company currently employs more than 3,000 people across Ireland.

Read: Two more arrests over armed robbery at Rathfarnham Lidl>
Read: TD calls on supermarkets to freeze prices of 19 basic products>

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