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Michael O'Leary's ice bucket challenge is the most Michael O'Leary thing ever

Oh, and Denis O’Brien did one too.

Ryanair / YouTube

IF EVER THERE was a man who’s never slow to take advantage of a promotional opportunity it’s Michael O’Leary.

The Ryanair CEO was nominated to do the ice bucket challenge by his corporate colleague Patrick Kennedy of Paddy Power.

True to form, O’Leary had to go one better than most, in fact about a dozen better than most, by getting soaked by about 15 buckets of water by his staff.

This is of course only after O’Leary took the opportunity to get a dig at his rival airline chiefs at British Airways and Air France by nominating them. “You can’t even freeze your fares, the least you can do is freeze your nuts off,” he said to laughs from his staff.

O’Leary also told the camera that they’ve raised €10,000 for the Jack and Jill Foundation. A great result and worthy cause but maybe Ryanair missed the memo that the challenge is meant to be for Motor Neurone Disease.

O’Leary was also nominated by Cllr. Paul Gogarty during the week who also called out Digicel and Communicorp’s Denis O’Brien.

Suited and booted he also took up the challenge.

Denis O'Brien Ice Bucket Challenge / YouTube

To donate for the #IceBucketChallenge text MND to 50300 to donate €2 or visit the IMNDA website to donate more.

Read: You probably won’t be surprised which Irish politician took up the ice bucket challenge… >

Opinion: So… why are people suddenly chucking buckets of icy water over their heads? >

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