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Italy is hoping these new hard-hitting ads will scare migrants off crossing the sea

The campaign is targeting 15 African countries.

Source: aware migrants/YouTube

ITALY HAS LAUNCHED a hard-hitting campaign on TV, radio and social media to warn African migrants of the many dangers they face in trying to reach Europe.

Dubbed Aware Migrants, the €1.5 million campaign is targeting 15 countries in West and North Africa which have been big sources of the migratory wave.

It features migrants recounting their suffering at the hands of ruthless smugglers or enduring the perilous Mediterranean crossing.

Interior Minister Angelino Alfano, launching the project with the International Office of Migration said an increasing number of migrants left for Europe to “pursue a dream, but ended up in a nightmare”

Source: aware migrants/YouTube

He recalled examples of women raped in front of their husbands in Libya, or people who witnessed seeing a loved-one die of thirst in the desert or drown at sea.

“Did they know about all this before they left?” he asked.

According to figures released by the interior ministry on 2 July, 70,930 people landed in Italy between January and June this year. The full-year total of migrant arrivals for 2015 was 153,000.

Source: aware migrants/YouTube

Since 2014, more than 10,000 migrants have died or are feared to have drowned while attempting the journey to Europe by sea, most losing their lives in the central Mediterranean, according to the UN’s High Commissioner for Refugees (UNHCR).

© – AFP 2016

Read: Paris camp housing over 1,000 migrants dismantled by police >

Read: Irish sailors have rescued 605 people and recovered 16 dead bodies >

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