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Monday 30 January 2023 Dublin: 6°C
Matt Crossick/EMPICS Entertainment Peaches Geldof
# Invention
Dublin entrepreneur gets Twitter shout-out from Peaches Geldof for baby invention
Bob Geldof’s daughter tweeted a photograph of her son using the baby-weaning device.

A DUBLIN-BASED COMPANY which makes products for babies has received a boost from an unexpected source – Peaches Geldof.

The 23-year-old daughter of Bob Geldof gave the thumbs up to a device which helps to wean babies onto soft foods by letting them suck it through a soother-type utensil.

She tweeted a photograph to her 139,495 Twitter followers of her 5-month old son Astala using the device.

“Grublet [her son's nickname] sucking on his new fave thing – his ClevaMama “ClevaFeed”. He loves it! And no this is not an endorsement!,” she tweeted on Sunday.

Dublin businesswoman Suzanne Browne, who set up the ClevaMama company with her sister, said the unexpected mention had been very good for the company.

“It’s obviously great for us that Peaches has said such nice things about the ClevaFeed and that she showed a picture of her little boy enjoying his food with it,” she said.

We’re delighted that she did – it can only be good news for the company as she is so high profile and it’s great that an Irish company that has created jobs here will get some exposure in Britain and further afield because of this.

Browne said she has already seen a surge in orders for the device.


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