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“After a rousing accordion version of the national anthem, the town’s six voters began casting their ballots at the stroke of midnight and the vote count was complete 15 minutes later.”
The final tally – three votes for Harris, three for Trump.
Both campaigns are making their final pushes to get prospective voters out to the polls.
The Democratic National Convention (DNC) says it is launching an election day persuasion campaign urging people to vote.
It includes more than 100 new billboards in battleground states, including 34 in Pennsylvania and 32 in Nevada, and 300 digital kiosks targeting college campuses in Pennsylvania, Wisconsin and Michigan.
In Pennsylvania, voters will see the ads in more than 1,700 convenience stores.
5 Nov 2024
1:36PM
Our columnist Larry Donnelly, writing his final pre-election piece for us at the weekend, took a look at some of the possible scenarios we might see developing overnight and in the coming days.
“It seems to me that the following are three eminently plausible scenarios. First is that Harris vs Trump does turn out to be as tight as is widely forecast. Accordingly, little is established definitively on 6 November; recounts are required in multiple of the key states; lawyers affiliated to the two parties dig in for courtroom jousts; and the threat of civil unrest regrettably looms.
“Second is that the polls are incorrect – perhaps just slightly – and it breaks narrowly, though conclusively in the Electoral College, for Trump. Third is the same, except that it goes in the opposite direction, for Harris. In these latter two, the winner will be identified relatively quickly. When I write here on Wednesday, the picture will be somewhat or a lot clearer.
“I have to repeat my prior admonition that making predictions in this unprecedented race is a fool’s errand. God only knows how events will unfold. And I have to reiterate another warning as the finish line approaches that I’ve issued on more than one occasion: Buckle up, for the final time, because this wild ride isn’t over yet.”
Here are some photos from Dixville Notch, the first town to cast their vote on election day.
The ballots only took 12 minutes to count, with Donald Trump and Kamala Harris earning three votes each.
Alamy Stock Photo
Alamy Stock Photo
Alamy Stock Photo
Alamy Stock Photo
Alamy Stock Photo
Alamy Stock Photo
There are just six registered voters in the tiny New Hampshire town, which has had the honour of launching the US election day since 1960.
5 Nov 2024
1:59PM
It’s coming up to 2pm now in Ireland. In the US, that’s nearly 9am on the east coast; most eastern and central states have opened up their polls.
It’ll be another hour until California and Idaho start voting, with Washington and Alaska still two hours away. By Irish time, it won’t be until 5pm this evening when Hawaii starts voting that polling will officially be underway across the entire US.
From Dublin, good afternoon. It’s Lauren Boland here with you now for the next couple of hours. We’ll be liveblogging throughout the day and into the night to bring you all the important updates on the American election.
5 Nov 2024
2:08PM
JD Vance: Trump’s running mate JD Vance, who would serve as vice president if Trump is elected, is casting his vote right now in his home state of Ohio.
Ohio is known for usually voting for the winning candidate – it backed Obama in 2008 and 2012 and Trump in 2016, and so on and so forth in nearly every previous presidential race. Its 2020 result, however, was an outlier; Trump took 53.18% of Ohio’s votes but the country overall ultimately favoured Joe Biden.
Early voting: A feature of US voting that we’re not accustomed to in Ireland is early voting.
Through postal votes and early-voting stations, nearly one-third of voters had already turned in their ballots before today – more than 80 million people.
The New York Times has tracked the percentage of early votes in each state. North Carolina, Florida, Arkansas and Georgia saw the highest share of registered voters cast their ballot early. Two of those – North Carolina and Georgia - are battleground states that both swung narrowly to Biden in 2020.
Speaking outside a voting station in Cinncinati, Ohio in the last few minutes, Trump’s running mate JD Vance has said: “We do expect to win but no matter who wins, half the country is going to be at least partially disappointed.”
“My attitude is that the best way to heal the rift in the country is to try to govern the country as well as we can, create as much prosperity as we can for the American people, and remind our fellow Americans that we all fundamentally on the same team however we voted,” Vance said.
Vance cast his vote in his home state of Ohio before leaving to travel to Florida, where the Trump campaign is basing itself for its viewing of the results.
JD Vance at a voting station. He was accompanied by his family, including two of his young sons pictured above. Alamy
Alamy
5 Nov 2024
2:41PM
'If you vote the wrong way, I'm still going to love you.'
Donald Trump's running mate JD Vance answers questions in Cincinnati after casting his ballot and urges people to 'be kind and treat each other with respect, regardless who we vote for.'https://t.co/tdUR4EYvcVpic.twitter.com/NLcmb2IxLg
Campaign portraits: On election day, here’s a snapshot of how the Harris and Trump campaigns are using their websites to try to pull in as many votes and contributions as they can:
Pictured: Newspapers in Paris, France this morning lead with headlines about the election in ‘Les États-Unis’.
Alamy
Alamy
5 Nov 2024
3:00PM
Swing states:
Polls are now open in California and Idaho. That mean voting is underway in nearly all 50 states – but analysts have their eyes trained on just seven swing states that will likely decide the election.
Some of the country’s states are firmly red or blue, but certain others teeter in the middle, tipping to one side or the other in different election cycles.
The seven battleground states of this election are Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
You can read more about the significance of the swing states here on The Journal.
5 Nov 2024
3:07PM
Here’s a map from 270ToWin.org that shows which states are likely to vote Democrat, which are likely to vote Republican, and ‘toss-up’ states).
(Most analysis includes Arizona as a swing state, but this one puts it as leaning towards Republicans as of yesterday.)
5 Nov 2024
3:14PM
Ireland’s Harris: Speaking to media today, Taoiseach Simon Harris said that he has “very strong views on the US presidential election” and “personal views” about the outcome he would like to see but hastened to add that he is “very conscious not to interfere in an election in another country”.
“It’s entirely a matter for people in the United States. I wish the candidates well,” he said.
This will be a consequential election no matter who sits in the Oval Office. There’s no doubt about that.
“Ireland has shown an ability to work with administrations of all political backgrounds over the years and of course we’ll continue to do that, whoever wins the election,” the Taoiseach said.
It’s Muiris Ó Cearbhaill here taking you through the latest on this US polling day.
Voters in Birmingham, Alabama are queing in the rain this morning as lines get longer around the country.
Voters line up to cast their ballots at The Church at Brook Hills on Election Day. Alamy
Alamy
Georgia’s Secretary of State Brad Raffensperger has told reporters at a press conference that lines are moving very quickly in his state and that all is going well.
The state was targeted by Donald Trump in 2020 after it swung towards the Democratic party.
Trump had falsely claimed that there was widespread voter fraud in the state.
Asked how prepared the state officials are for this year’s ballot, Raffensperger said: “We’re battle-tested … we’ll make sure to follow along and report the results accurately.”
5 Nov 2024
4:14PM
ABC News is reporting that Donald Trump is likely to call the election in his favour sometime this evening – regardless of how the results are looking.
Depending on how close the races are – particularly in the seven swing states – either candidate might call themselves the winner if they win the key battleground states if they believe their lead is strong enough.
However, the process to count postal votes in states Arizona, Nevada, Pennsylvania and Wisconsin could take days to complete – meaning the media and political world’s attention could be turned to just a handful of regional polling stations for a few days.
Separately, Vox has article here about how American news organisations call the winner of elections. You’ll likely to hear a lot about these various ‘calls’ over the next 24-30 hours, so read up now before it’s too late!
5 Nov 2024
4:47PM
Donald Trump has just cast his vote in West Palm Beach, Florida.
The former president is speaking to reporters at the polling station. We’ll have more on his comments shortly.
5 Nov 2024
5:03PM
Meanwhile, on the other side of the globe, in the remote Indian hamlet of Tamil Nadu, people have been praying for a Harris victory.
The community is the ancestral village of Kamala Harris in India.
“People are waiting anxiously for the result. We will perform a few rituals and burn firecrackers if she wins,” N Krishnamurthi, who we’ve been told has become something of an authority on Harris in recent years, told The Journal’s Ayushmaan Pandey today.
The community there is rooting for her victory, he said. Large posters and banners featuring her image have been hung across the village.
The tiny village gained attention after Harris became the Vice President of the US in 2020. Her maternal grandfather, PV Gopalan, was born here in 1911 and Harris visited as a child.
Harris’s mother, Shayamala, was one of Gopalan’s four children who moved to the US when she was 19 to study at Berkeley. She met Harris’s father Donal Harris, an immigrant from Jamaica, and Kamala was born to the couple in 1964.
Gopalan Balachandran, Harris’s 80-year-old uncle, also spoke to The Journal today. He is currently in Mexico but said he’s keeping a close eye on the polls – you can read an interview with him carried out earlier this year here.
'If it's a fair election, I would be the first to acknowledge it'
Speaking after casting his vote, Trump said he would be prepared to concede defeat “if it’s a fair election”, while again raising concerns about the use of electronic voting machines.
“If I lose an election, if it’s a fair election, I would be the first one to acknowledge it… So far I think it’s been fair,” Trump told reporters after voting in Florida.
He reiterated previous criticism of electronic voting machines, suggesting they were less secure than paper ballots and would delay the outcome being known.
“They spend all this money on machines… If they would use paper ballots, voter ID, proof of citizenship, and one-day voting, it would all be over by 10 o’clock in the evening. It’s crazy,” he told reporters in West Palm Beach.
He added: “Do you know that paper is more sophisticated now than computers? If it’s watermarked paper you cannot… It’s unbelievable what happens with it. There’s nothing you can do to cheat.”
Asked about fears of unrest after the election and whether he would call on supporters to avoid violence, he criticized the question.
“I don’t have to tell them that, that there’ll be no violence. Of course there’ll be no violence. My supporters are not violent people,” Trump said.
5 Nov 2024
6:09PM
Georgia's secretary says 'non credible' bomb threats were of 'Russian origin'
Georgia Secretary of State Brad Raffensperger has said the bomb threats which were made against multiple polling places this morning were “non-credible”.
He added that the threats, which briefly disrupted voting at two Georgia polling places, originated from Russia.
“We identified the source; it was from Russia,” he said.
5 Nov 2024
6:45PM
'We're feeling good about this'
Kamala Harris’s running mate Tim Walz has been meeting voters in Pennsylvania and before boarding a plane to Washington DC, he said: “We’re feeling good about this”.
The Minnesota governor added that the US has the “freest, most secure elections”.
He noted however that it may take some time to get results.
In the past half hour, the US Capitol police in Washington DC said its officers arrested a man who was “stopped during our screening process at the Capitol Visitor Center (CVC)”.
“The CVC is closed for tours for the day, while we investigate. We will provide more information when we can.”
US Capitol Police
US Capitol Police
5 Nov 2024
7:33PM
FBI statement on bomb threats to polling sites
The FBI has said it is “aware of bomb threats to polling locations in several states”.
It added that many of these threats “appear to originate from Russian email domains” and that “none of the threats have been determined to be credible thus far”.
“Election integrity is among the FBI’s highest priorities,” it said in a statement in the past 20 minutes.
“We will continue to work closely with our state and local law enforcement partners to respond to any threats to our elections and to protect our communities as Americans exercise their right to vote.”
5 Nov 2024
8:29PM
Good evening!
It’s Jane Matthews here, taking over the Liveblog for the next little while while my colleague Diarmuid gets some well-deserved sustenance.
Later tonight I will be heading out to a couple of watch parties that are taking place in Dublin to get a sense of how Americans in Ireland are feeling as the polls start to close.
We will be bringing you updates from that here, but in the meantime, for those of you who are planning on staying up for the long haul, here’s a reminder of some of the key timings for the night ahead.
Polls will begin closing at midnight Irish time in a handful of states, but the key one to watch here will be Georgia, one of the battleground states, where 16 electoral college votes are up for grabs.
Other battleground states will see their polls closing at the following Irish times:
12.30am – North Carolina
1am – Pennsylvania
2am – Arizona, Michigan and Wisconsin
3am – Nevada
If you start winding down now you can get a pretty decent nap in before the excitement starts…
5 Nov 2024
8:49PM
If you are planning on staying up, there is a *Donald Trump voice* huge amount of coverage to choose from.
There are the obvious American choices like CNN, Fox and MSNBC but RTÉ, BBC and Channel 4 all have interesting panels and reports planned too.
Channel 4 has what I am going to dub the most eclectic mix of guests lined up, with Stormy Daniels, Boris Johnson, Sean Spicer and (Succession star) Brian Cox all set to appear in studio throughout the night.
You can read a more comprehensive list of what is on offer here, helpfully compiled by Diarmuid yesterday.
5 Nov 2024
9:01PM
Some tweets from Elon Musk, the billionaire Trump backer and owner of X (formerly Twitter), Tesla and Space X, that are worth noting:
We have no exit polling data yet, so let’s wait and see what they say. CNN is expecting its first batch in about an hour.
5 Nov 2024
9:28PM
Swatting calls
The FBI has commented on “non credible bomb threats” of “Russian origin” and US Capitol police also arrested a man who has a flare gun at Capitol in Washington DC.
Maine police have now said they are aware of “swatting calls at schools” throughout the state “and the country”.
Swatting involves making a hoax call to the police with the intention of provoking an emergency response.
Many schools are being used to host polling stations and Maine State Police says there is “no threat to the public”.
5 Nov 2024
9:47PM
US Stock Market
Wall Street stocks rose today and bounced back from the prior session’s declines in a benign session held as voters go to the polls.
Forecasters have for weeks pointed to a neck-and-neck contest between Vice President Kamala Harris and former president Donald Trump.
“What the market is saying is that the economy has continued to hold up even in the face of all this uncertainty that we have,” said Victoria Fernandez, chief market strategist at Crossmark Global Investments, who pointed to a host of potentially market-moving policy areas affected by the results.
Pro-Palestine protest at Guinness Storehouse 'watch party'
Dozens of pro-Palestinian protesters have staged a demonstration outside a US election event in Dublin.
Activists were protesting over the holding of a “watch party” for the early stages of the election results, which was being staged by the US embassy in Dublin at the Guinness Storehouse.
The event is being hosted by US Ambassador to Ireland Claire Cronin.
Activists partially disrupted passing traffic as a queue of taxis dropped off some of the expected attendees from the 1,000-long guest lists.
The demonstrators were raising concerns about the US state’s support of Israel during its ongoing war in Gaza and the expanding nature of the conflict in the Middle East.
Waving Palestinian flags and using megaphones, they chanted: “Genocide supports, shame on you.”
Pro-Palestine protest outside the Guinness Storehouse Jane Matthews / The Journal
Jane Matthews / The Journal / The Journal
5 Nov 2024
10:28PM
Mairead Maguire here, clocking in for the overnight shift. I’ll be with you for the next couple of hours, right up until polls start closing.
If you’re just joining us, here’s the latest.
We don’t have any exit poll numbers just yet and it’s set to be a nail-biting several hours, as we likely won’t have a good indication of who could win until late tomorrow morning, and even then it’s not certain.
Donald Trump is looking rather deflated down in Palm Beach, Florida, but taking questions from reporters. He has assured them that if things don’t go his way, he will accept defeat.
Meanwhile, Kamala Harris seems to be in high spirits, taking phone calls and chatting with supporters at her election headquarters in her alma mater Howard University, Washington D.C.
Here in Ireland, our reporter Jane Matthews is out at Dublin watch parties, one of which was crashed by dozens of pro-Palestine protestors. One demonstrator told The Journal that he was there to object to Irish support of the American Ambassador.
An NBC exit poll has laid out the issues at the forefront of voters’ minds. In first place it’s the “state of democracy” (35%), followed closely behind by the economy (31%). Unsurprisingly, abortion is also a hot topic, with 14% of those polled saying it was the most important issue for them when deciding who to vote for.
5 Nov 2024
10:31PM
Trump was asked, given that he refused to accept his defeat in the last election, will he accept the result of this one.
He said people who think he won’t are “crazy”.
“If I lose an election, if it’s a fair election, I’d be the first one to acknowledge it.”
REPORTER: What do you say to people who think you won't concede the election?
This is interesting: NBC News has done an exit poll and found that the biggest issues that impacted on how people voted were democracy and the economy.
More than one third (35%) of voters said that democracy was the issue that mattered the most to them as they voted, followed by 31% who said the economy. Abortion was in third place (14%) followed by immigration (11%).
The results are preliminary – more interviews will be conducted over the course of the night, so these figures can shift, but they give a clear indication of what voters were thinking about as they cast their ballots.
Do these results benefit either candidate?
The exit poll found that roughly 75% of voters said they think democracy in the US is threatened, which suggests that Kamala Harris’s message that a second Trump presidency could imperil democracy in America has landed with voters. At the same time, one of Trump’s biggest messages in his campaign was that he would fix the economy after the Biden presidency, which also cut through.
So overall, the mood of voters is clearly pessimistic, with large numbers saying they’re dissatisfied and angry with the way things are going in the country. How does that translate to votes? We’ll know in just a few hours.
NBC
NBC
5 Nov 2024
11:28PM
Trump said earlier he’d accept the results of the election if it was “fair”, but he’s already planting seeds of doubt about its legitimacy, posting on his social media platform Truth Social that there is “talk about massive CHEATING in Pennsylvania”.
PA is one of the most important swing states and, historically, candidates who don’t manage to secure those Electoral College votes struggle to win to get win the race.
However, the Philadelphia Police Department told CNN they were not aware what Trump was referring to and did not know of any issues with voting that required a law enforcement response.
Our political correspondent Jane Matthews has an update from a watch party in Dublin, where it’s pints and politics:
Inside the Storehouse, you would have no idea that there was a protest against genocide taking place outside.
RollingNews.ie
RollingNews.ie
Approximately 1,000 guests, including government ministers, US and Irish diplomats and tv personalities, are spread across the venues five floors.
Guinness is (unsurprisingly) flowing and trays of hotdogs, burgers and corn seem to never be far from hand.
Multiple cardboard cut outs of the candidates are dotted around the venue for guests to take photos with, while on one floor a giant screen airing CNN dominates the room. US Ambassador Claire Cronin is set to address the crowd shortly.
Former Taoiseach Leo Varadkar and Justice Minister Helen McEntee have been spotted among the guests.
RollingNews.ie
RollingNews.ie
5 Nov 2024
11:48PM
We are just minutes out from polls beginning to close across America. Here are the key timings in GMT.
At midnight – just 10 minutes away – polls in Georgia (a swing state), Indiana, Kentucky, South Carolina, Vermont, and Virginia will close.
Georgia is the one to watch, with 16 electoral college votes are up for grabs.
Other battleground states will see their polls close at the following Irish times:
12.30am – North Carolina
1am – Pennsylvania
2am – Arizona, Michigan and Wisconsin
3am – Nevada
Others will follow throughout the early hours, while Alaska and Hawaii will be the last states to close polls – 5am Irish Time at the earliest.
5 Nov 2024
11:58PM
It may be early days, but panels of pundits and personalities are already giving their analysis across TV channels.
There’s something about a US election that brings together strange assortments of people and, perhaps, forges new friendships..?
On Channel 4 this evening, Trump’s former attorney Michael Cohen and Stormy Daniels are meeting in person for the first time ever.
(Reminder: Cohen was sentenced for three years for paying Daniels hush money on behalf of his ex-boss.)
They are sitting beside Martin Luther King III, son of the civil rights leader. Yes, those words are all correct and in order.
Understandably, host Krishnan Guru-Murthy totally fluffs his first question after introductions.
“Let’s start with this sort of bizarre turnaround in… in events… I mean, um, Michael Cohen, where do you… where do you, eh…. sort of become friends again,” he asks, while pointing to the pair limply. Cohen helpfully cuts in to say they were never enemies in the first place.
Only joking. But since polls have begun to close, we are wrapping up this liveblog.
Don’t worry though, we’ll still be bringing you live updates throughout the night on the latest figures and analysis, which you can find over on our fresh liveblog.
Thank you for joining us this evening! Please enjoy these sculptures of the candidates.
Artist Upali Dias sculptures of US Vice President Kamala Harris and former US President Donald Trump. Colombo, Sri Lanka. Alamy
Alamy
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If there is a PC bandwagon doing the rounds you can be sure that Sean Moncrieff will be on it. A decent enough interviewer though. I’ll give him that. That said it, most of the people he interviews are book-pluggers.
Now would be a good time to cut RTE’s budget again then. Let them compete in the real world.
These figures mean nothing as is. The true success story here is that Newstalk are, on a shoestring budget, a tiny tiny fractions of the resources and finances, are solidly competing with RTE.
For music stations we need to go the way of the Americans and play music.
Nobody wants to hear a DJ.
That was ok 20 years ago before the internet. Peoples heads are too full of media commentary.
They want peace.
That’s why people are tuning in to Phantom.
Less is more.
I’m surprised at how small Lyrics listenership is, I find myself listening to it more and more, except for John Kelly who can play some woeful arty farty shite.
€290 million in tv licence fees should give them just a slight advantage over the competition.
Roll on truthful alternative media.
Roll on the infowar.
I can safely say I have never listened to any RTE Radio 1 show apart from the odd news or sports bulletin. Can’t stand any of the presenters. Bunch of overpaid talentless idiots
Beano given that you have such strong optimists on RTE which you never listen to according to yourself I just wondering if you have any strong opinions on books you haven’t read or movies you haven’t seen that you want to share with us?
I’ve watched Duffy, Finucane, O’Callaghan, D’Arcy on telly and thought they were all $hite. I think it’s a fairly accurate assumption to think that they will also be $hite on the radio. Are you saying they’re not?
Sink or swim. Cut them loose. RTE takes vast amounts of public money to allegedly provide a public service AND they take money for colossal amounts of advertising. The RTE player is basically unusable now with all the advertising on it. Where is all that money going to? Into the pockets of the friends and relations, and of course their ”stars”.. The same talentless ”stars” that wouldn’t be poached to make the tea at a local radio station in Moldova, never mind the BBC.
Any people like Miriam who has a brother running in the elections for ff should step aside during the elections and that goes for any one else in RTE. It is the state broadcaster and should be neutral.
There was a European Court ruling a few years ago that state funded media outlets were not to engage in ratings wars.
Doesn’t seem to have had any effect on the chiefs at Montrose though.
The real test?
Take away the license fee. let these people stand on their own two feet on a level playing field.
Doubt if RTE would even make the top four.
When Bowie died, I heard ‘music’ on the radio for the first time in years. I guarantee Eurovision 2016 selection is one big free promo for a Nicky Byrne album down the line. RTE are an embarrassment.
I grab the morning news headlines on RTE Radio 1 and then switch over to BBC Radio 4 or LBC London.
I usually switch away when they start repeating the mantra “RTE Supporting the Arts” over and over and over again ad infinitum.
I heard that mantra repeated 5 times in 5 minutes a few months back.
(Reminds me of the “Allah Akbar” you hear endlessly on Middle East news reports).
I hit the button.
Cooper is – like all Newstalk presenters – a DOBshite, all their integrity as journalists is completely compromised as long as they live off the purse strings of their media oligarch despot of a boss.
RTE Supporting the Arts?
Like dropping Lyric FM’s hour-long Jazz Alley presented by Donald Helme..
One hour of jazz a week which used to be 90 minutes.
Another example of mediocrity in management.
Pardon me but I thought that the first paragraph said that more than half listen to a local radio station and 46% listen to a national station. By this reckoning the local radio secttor is beating the pants off the national celebrity sector! What follows then is a blow by blow account of ratings for our failing national ego celebs! Strange reporting of the facts but nothing new for the Irish media?
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Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 85 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 136 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 76 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 84 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 47 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 93 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 100 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 73 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 55 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 91 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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