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Yahoo buys facial-recognition company in bid to boost Flickr

Yahoo has been on a buying spree since Marissa Mayer took over the flailing internet giant earlier this year.

Yahoo CEO Marissa Mayer
Yahoo CEO Marissa Mayer
Image: AP Photo/Frank Franklin II

YAHOO HAS CONFIRMED that it has bought image search specialty startup IQ Engines to add the company’s technology to its Flickr photo service.

“IQ Engines is joining the Flickr team at Yahoo,” the startup said in a message at its website.

As longtime Flickr fans and fellow photography enthusiasts, we look forward to working on improving photo organisation and search for the community.

IQ Engines is known for software that analyses, sorts, and categorises images using techniques including facial recognition.

In May, Yahoo unveiled a dusted-off design of its Flickr photo platform with chief executive Marissa Mayer saying her goal was to make the online service “awesome again.”

Spending spree

California-based Yahoo has been on a buying spree since Mayer became chief last year with a mission to revive the withering Internet pioneer.

The list of more than 20 acquisitions includes Qwiki, a New York operation behind an application that converts video and pictures on iPhones into sharable movie clips complete with music soundtracks.

Yahoo in June completed a billion-dollar deal taking over the popular blogging platform Tumblr, a move aimed at bringing more youthful users into the company’s orbit.

Mayer’s plan for reviving Yahoo’s fortunes includes making priorities of mobile devices, video, personalised digital content, and elevating the company’s popularity outside the United States.

Yahoo shares were boosted last week by a survey showed the struggling Internet giant topped a survey for US Web visitors for the first time since 2011.

- © AFP, 2013

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