ADRIAN KENNEDY WILL have to ease back substantially on the f-bombs as he heads to 98fm to present a mid morning weekday 10am to midday show.
Beloved of insomniacs, late night workers and – in general – people with suprisingly strong opinions on everything from immigration to UFO sightings over Meath: the presenter has helmed the late night slot on rival Dublin station FM104 since the late nineties.
Kennedy and co-presenter/producer Jeremy Dixon will take up their new roles from early 2014.
The move will be seen a big coup for the Communicorp-owned station which has flagged behind 104 in the JNLR listenership figures in recent years. The company recently moved Ray Foley from his popular Today FM show in a bid to boost ratings in the high-profile breakfast slot.
There’s no word as yet as to how the move will affect the existing line-up at 98, which currently sees DJ Barry Dunne helm a five hour slot between the breakfast show and the Dermot and Dave afternoon show.
Communicorp CEO Gervaise Slowey – who has been busy recently with Pat Kenny’s defection to Newstalk – had this to say in a statement:
I am delighted to welcome Adrian and Jeremy to the team. The arrival of The Adrian Kennedy phoneshow reaches right into the heartland of our target audience.
There is a clear gap in the market for a Dublin-focused, mid-morning phone show and this addition to 98FM will add to our exciting on-air offering.