Sign in. It’s quick, free and it’s up to you.
An account is an optional way to support the work we do. Find out more.
Sign in. It’s quick, free and it’s up to you.
An account is an optional way to support the work we do. Find out more.
TASTES FOR DRINKS differ depending on what country you’re in, and it looks like Americans might refer a lighter twist on our treasured Guinness.
According to Business Week, a Blonde American Lager is to be launched by Diageo as part of its Discovery series next month.
Here’s how it reported the story:
In 1988, Guinness launched a product called Guinness Gold, which was discontinued in 1993.
In 2011, the brand jumped on the lager train in the US with Black Lager.
Now follows its blonde cousin – which will be brewed in America using a Guinness yeast from Dublin, says Business Week – but will drinkers want it to be a permanent fixture?
The company has seen a decline in its US market share since 2006.
With its first ad for the drink being placed in Playboy, it appears Guinness is aiming the drink at a certain demographic.
Would you drink a blond lager made by Guinness?
To embed this post, copy the code below on your site
have your say