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No more next-day delivery: Éadaí SOS challenges four Irish shopaholics to cut out fast fashion

Can the participants alter their shopping habits – and help the planet too?

IN IRELAND ALONE, we dump 63,000 tonnes of textiles into our bins each year. This doesn’t include nappies or healthcare waste, so much of that figure is likely to be clothing: items we don’t like anymore, items we wore once and discarded or (we’ve all been there) items we bought, left the tags on and never wore.

So how can we as a nation begin to take a more sustainable approach to fashion? Can we shift the focus from next day delivery and flash sales to second-hand clothing, shopping our wardrobe and choosing quality over quantity?

Those are the questions Caoimhe Ní Chathail and Proinsias Ó Coinn are hoping to answer in Éadaí SOS, a brand new show starting this Wednesday October 6 on TG4. Check out the trailer here

Each week, the pair meet a self-confessed fast fashion addict – from Donegal student Mollaí Ní Mhiacháin who spends 80% of her income on clothing, to teacher Corey Hanna from Derry who can’t resist an online sale.

Wardrobe overhaul

Éadaí SOS TG4 Caoimhe and Proinsias will be helping shoppers to overhaul their fashion habits. TG4 TG4

Caoimhe and Proinsias will give each shopper the tough challenge of cutting down their wardrobe and transforming their fashion habits. Bye-bye overnight clothing deliveries, hello streamlined, sustainable wardrobe.

Each overhaul begins with a wardrobe consultation from Caoimhe, leaving the shopper with just ten items of clothing to wear for the next two weeks – oh, and there’s a total ban on buying anything new in that time.

Back at Éadaí SOS HQ, Proinsias, the ‘numbers man’, carries out a clothing audit, measuring just how often each item of clothing has been worn, be it every week or never at all.

Can the shopaholics change their habits for the better? And how will they cope with their new, scaled down wardrobe? Tune in to the latest addition to TG4′s autumn-winter schedule to find out.

Éadaí SOS starts this Wednesday October 6 at 8.30pm on TG4. Missed it? Catch up on the TG4 Player.

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