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QUIZ: Could You Make It In Marketing?
Do you really know how to reach HKWKs?
RECKON YOU COULD sell ice to an eskimo? Or at the very least, have a very concise understanding of their consumer needs and budgetary concerns?
While marketing has always been a fast-paced industry to be in, it’s one that the internet has transformed in recent years. For that reason, it’s an industry that is definitely worth having a solid grounding in, regardless of your sales skills or business acumen.
So, would you make it as a marketing student in 2018? Can you tell your advertainment from your second-screening? Take our tough marketing quiz to find out.
1. OK an easy one to begin with, what does HKWK stand for?
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Homekeepers with kids
Housekeepers with kids
Home kitchen owners with kids
Home-owning women with kids
2. What would be an example of contextual marketing?
If you're researching holidays and you get an ad for sun cream
If you see an advertisement for a taxi when you're on the bus
If you see a YouTube ad for an Irish product or service when you're Irish
If you see an outdoor advertisement for a product that you use regularly
3. Which of these app companies would be an example of a market disruptor?
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Bumble
Instagram
Wikipedia
Circle
4. Which of these marketing tools offer 'freemium' pricing strategies (where the basic version of a service is offered free of charge)?
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Snapchat
Intercom
Alexa
Mailchimp
5. What does a KPI refer to?
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Key Price Index
Key Performance Indicators
Key Premium Ingredients
Key Parenting Indicator
6. Millennials refers to which cohort in marketing?
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Those born after 2000
Those born between 1980 and 2000
Those born between mid-1990s and mid-2000s
Those born between 1990 and 1999
7. What does retargeting refer to?
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The practice of targeting an audience that is likely to buy the product
The practice of targeting previous buyers of a product
The practice of showing users ads for a product or service they were viewing but failed to purchase
Using email subscriptions to alert customers of sales
8. What do marketers mean when they refer to UGC?
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Undergraduate cohort
User-generated content
Usual generation of customers
Unpaid growth of customers
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You scored out of !
You could do with a little more study
While you might have a good interest in marketing, you've a few gaps when it comes to the latest learnings in the subject. Why not think about an MSc in Marketing in National College of Ireland to get more of a grounding if you are interested in learning more?
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You scored out of !
You could make it in marketing
You've a really good grounding in what consumers want and what brands need to succeed. Why not think about an MSc in Marketing in National College of Ireland to get more of a grounding if you are interested in learning more?
You scored out of !
You're a marketing pro
You understand what makes both brands and audiences tick and you could definitely make it in a career in marketing if you so wished. Why not think about an MSc in Marketing in National College of Ireland to go even further?
The world of marketing is always evolving, so make sure your skills are up to scratch. National College of Ireland offers a part-time MSc in Marketing, providing the skills you need in a time that suits you best. Check out their other part-time and postgraduate courses here.
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