This article by Vice feature writer Oobah Butler is garnering much attention online this week. In it, the London resident outlines how he made up an entire restaurant and through various nefarious means, got it to #1 on TripAdvisor.
He then actually set up shop in his back garden and served food from Iceland (the store, not the country).
Some people enjoyed the experience.
It got us thinking about online reviews and how often we use them. How about you?
Do you pay attention to online reviews when picking restaurants?