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snap out of order
Snapchat has been trying to poach rivals' employees with its own software
The company is using geofilters to try reach the staff of its competitors.
PHOTO-MESSAGING APP Snapchat has been making some rather crafty attempts to get other companies’ employees on board.
Through using its own software, it has been dropping some not-so-subtle hints to its San Francisco-based competitors.
The company has been doing this by using geofilters that can be selected to overlay on certain predetermined locations.
When a person uses the app in close proximity to the headquarters of certain major California tech firms, interesting results appear.
For the headquarters of Airbnb, employees found the slogan, “not sleeping well?” as an option to overlay on their snapchats.
A message of “This place driving you mad?” appeared as an option around the Uber headquarters and “Feeling pinned down?” near the Pinterest offices.
Product manager with Pinterest, Mike Beltzner, tweeted this picture in response.
According to Forbes, a Snapchat spokesperson described the filters as a “unique and playful form of recruiting”.
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Silicon Valley companies are known for taking extreme measures when it comes to recruiting engineering talent – with a range of perks being offered to entice potential employees.
Last year Google, Apple, Intel and Adobe made an admission that they had an agreement in place not to poach each others employees, although denied being motivated by keeping employees’ wages lower.
The companies later settled with aggrieved employees for the amount of $324.5 million (€301 million).
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