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think outside the box
An Irish agency that knows how to get noticed has just been named one of the world's best
Thinkhouse specialise in reaching out to 18-35-year-olds. Their campaigns tend to be memorable…
IRISH MARKETING AGENCY Thinkhouse has just been named among the 15 best in the world for the second year running.
The list is compiled by international agency thenetworkone for Campaign Magazine’s The World’s Leading Independent Agencies, an annual publication showcasing the best in innovation by international marketeers.
Being named as such once was a big deal. Getting the nod a second time is an immense achievement, and one Thinkhouse is understandably delighted about. They must be doing something right.
You may not know the name. But you may know their campaigns.
They specialise in reaching 18-35-year-olds, and they’re very good at it, as you can see by the campaigns that earned them the accolade last year.
This year, they have mostly been:
Getting chart-legend Shaggy to bring students on a party-tour of Ireland’s cities for cider Orchard Thieves cider’s Be Bold campaign…
Launching Ireland’s first 360-degree selfie-stage as part of a campaign for Coca Cola (that’s Angela Scanlon lending her face to proceedings)…
Gone painting with Heinz (yes that T-Rex, those GAA players, they’re all sauce)…
Campaigned for a yes vote in last year’s marriage referendum with Ben & Jerry’s…
And ruined our collective waistlines with the Make My Magnum campaign at Arnotts (it was worth it)
It looks like fun working for a youth-oriented advertising agency…
As you might imagine, the company is pretty happy with itself for landing in the top 15 in the world for a second year.
“We’re incredibly proud to be the only Irish agency to ever feature in this magazine for the second time in a row,” says company founder Jane McDaid.
In the last 12 months we’ve innovated hugely – we’ve really ramped things up and won more international contracts than ever before. This accolade will keep us motivated to deliver creative communications work that really has impact.
Julian Boulding, thenetworkone’s president, meanwhile says that the agencies found on the list are “driven by a passion, a commitment, a readiness to improve and to change”.
They have the energy to grow through their own efforts, rather than primarily by acquisition.
Fair play all round we think you’d have to agree.
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