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These are the top ten brands in the world right now

No prizes for guess number one.

Image: Anthony Devlin/PA Wire

APPLE HAS ONCE again retained its position as the world’s most valuable brand, according to brand management firmIn terbrand’s annual rankings of the “best global brands.”

Technology and automotive brands dominated the rankings of 100 companies, taking up a combined 28 spots in the list.

The “top riser” this year was Facebook, which improved its brand value by 54% — but it sat outside of the top 10, in 23rd.

The ranking is based on a combination of the brands’ financial performance, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure profit for the company.

10. Amazon

Amazon UK Fulfilment Centre - Peterborough Source: Chris Radburn/PA Wire

  • Brand value: $37.9 billion (€33.9bn)
  • Percentage change from last year: +29%
  • Last year’s rank: 15

9. McDonald’s

McDonald's trial table service Source: Anthony Devlin/PA Wire

  • Brand value: $39.8 billion (€35.6bn)
  • Percentage change from last year: -6%
  • Last year’s rank: 9

8. GE

GE-Trian-Investment Source: AP Photo/Gene J. Puskar, File

  • Brand value: $42.3 billion (€37.8bn)
  • Percentage change from last year: -7%
  • Last year’s rank: 6

7. Samsung

Samsung Galaxy S6 phones unveiled Source: Laura Lean/PA Wire

  • Brand value: $45.3 billion (€40.52bn)
  • Percentage change from last year: 0%
  • Last year’s rank: 7

6. Toyota

Toyota Prius Source: Rui Vieira/PA Archive/PA Images

  • Brand value: $49 billion (€43.83bn)
  • Percentage change from last year: +16%
  • Last year’s rank: 8

5. IBM

Earns IBM Source: Associated Press

  • Brand value: $65.1 billion (€58.23bn)
  • Percentage change from last year: -10%
  • Last year’s rank: 4

4. Microsoft

Microsoft Gates Source: AP Photo/Ted S. Warren

  • Brand value: $67.7 billion (€60.55bn)
  • Percentage change from last year: +11%
  • Last year’s rank: 5

3. Coca-Cola

Coca Cola, Share a Coke Source: JeepersMedia via Flickr/Creative Commons

  • Brand value: $78.4 billion (€70.12bn)
  • Percentage change from last year: -4%
  • Last year’s rank: 3

2. Google

New Google store opens Source: PA WIRE

  • Brand value: $120.3 billion (€107.6bn)
  • Percentage change from last year: +12%
  • Last year’s rank: 2

1. Apple

Apple retains coolest brand Source: Yui Mok

  • Brand value: $170.3 billion (€152.32bn)
  • Percentage change from last year: +43%
  • Last year’s rank: 1

- Lara O’Reilly

Read: These are Ireland’s least favourite companies >

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Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

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