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THE INTRODUCTION OF alcohol-free beer has certainly been a success in marketing terms.
For example, Guinness announced yesterday that it plans to almost triple production of its zero-alcohol brand in response to a growing consumer taste for non-alcoholic drinks.
Guinness owner Diageo has invested €25 million in a new facility at its St James’s Gate brewery in Dublin to meet a surge in demand for alcohol-free stout in the domestic and global markets.
Over the last five years, Guinness, Heineken and many other major beer producers have been attempting to corner that zero-alcohol market, but have these new products changed the way we drink?
Today we want to know… Has 0.0 beer reduced the amount of alcohol you consume?
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