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insanity clause

The Chr*stm*s chocolates have already arrived...

And then a Hero comes along…

IF YOU KNOW, you know we love the few Roses. But you’ll also know there is a time and a place, and that’s 4pm on Christmas Day in front of the telly.

You probably don’t even want to think about that now, do you? Well, you’ll have to.

Reader Tracy tweeted us this horrifying picture from Dunnes Stores in Bishopstown, Co Cork:

sanity Twitter / @tracytrayboo Twitter / @tracytrayboo / @tracytrayboo

Yes, those are Cadbury’s Heroes and Roses, slyly sitting on the bottom shelves, hoping nobody will notice them. BUT WE SEE YOU, CADBURY. IT’S AUGUST.

And that’s not all. According to multiple reports on Twitter, Brown Thomas is opening the Christmas Market in its Cork, Dublin and Galway stores on Thursday.

Dublin bar stock Niall Carson Niall Carson

This news was met with groans from almost everyone with the ability to count the days to December 25:

Tweet by @moira hannon moira hannon / Twitter moira hannon / Twitter / Twitter

Tweet by @Dublin Living Dublin Living / Twitter Dublin Living / Twitter / Twitter

Tweet by @Karen Mulreid Karen Mulreid / Twitter Karen Mulreid / Twitter / Twitter

But of course, we have the mad yokes who are full of the joys of the season all year round, and they’re DELIGHTED:

Tweet by @Gillian Nelis Gillian Nelis / Twitter Gillian Nelis / Twitter / Twitter

Tweet by @Dani Masterson Dani Masterson / Twitter Dani Masterson / Twitter / Twitter

Chr*stm*s in August. Is nothing sacred? We’re beginning to believe so.

By Valerie Loftus. Originally published on


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