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Companies begin to pull ads from NOTW

Advertising is under threat at the News of the World newspaper in the wake of the new hacking revelations.

File photo.
File photo.
Image: Ian Nicholson/PA Wire/Press Association Images

ADVERTISERS WITH THE News of the World have begun to make a stand against the recent hacking revelations, with some pulling their custom from the newspaper.

Car maker Ford and energy company npower were among the first to suspend advertising at the publication.

NOTW is part of Rupert Murdoch’s News Corporation, which is headed by Rebekah Brooks, who was editor of the NOTW when Milly Dowler’s phone was  hacked.

Companies such as Halifax and Renault have acknowledged their customers’ concerns about advertising in the paper while EasyJet said it was monitoring the situation.

Twitter has seen people contacting companies with their concerns about adverts in the NOTW.

One site has even been set up to allow people to tweet at companies using pre-written tweets asking them if they will be reconsidering their advertising spend with NOTW.

The Co-operative came under fire on Twitter after it was reported that it would continue to advertise in the NOTW.

A facebook group has been created asking people to boycott the NOTW.

A site called Ditch Murdoch was set up to encourage people to boycott not just the NOTW but instead boycott the entire News Corporation owned by Murdoch, which includes Sky Television, The Sun and The Times.

RenaultUK tweeted that it has “no advertising planned” in the NOTW.

RTE reports that Aer Lingus is “actively considering” whether to place any more ads in the newspaper.

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