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Dublin: 19 °C Thursday 13 August, 2020

WATCH: The video that summarises every modern ad in existence

“See how this guy in a lab coat holds up a beaker? That means we do research.”

IF YOU’VE SEEN one company ad, you’ve seen them all.

You know the ones we’re talking about, the type of ad that has amazing nature shots, uses vague inspirational buzzwords that have no meaning, includes shots of people of different backgrounds to show it’s a company of the people, a little bit of scientific research to show it’s tackling the big problems, and a calm, pensive voiceover guy thrown in for good measure.

Kendra Eash put together a summary of such ads for McSweeney’s last month and Dissolve, a company that specialises in stock video footage, has used it to create the most generic brand video in existence.

The motive is pretty clear, but when it’s done this well, it’s hard not to appreciate how well it comes together.

(Video: /Vimeo)

Read: Limerick student’s brilliant Wolf of Wall Street parody featured on The Guardian >

Read: Here’s the parody version of that Fáilte Ireland ad >

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About the author:

Quinton O'Reilly

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