FACEBOOK HAS REVEALED plans to make new changes to its users’ news feeds, in new attempts to integrate the web and mobile experiences of its one billion users.

The new design – which the site says is intended to reduce clutter, by grouping related content like links shared by multiple friends – will be rolled out incrementally to web users, and form part of updates for its iPhone, iPad and Android apps.

The design puts further emphasis on photographs uploaded by friends and followed pages, and allows users to further segment their feeds so that they can segregate their friends’ content from those of pages they follow, musical artists they like, or games they play.

Speaking at a press event to unveil the new feed, Facebook CEO and co-founder Mark Zuckerberg said the company’s goal was to “give everyone in the world the best personalised newspaper in the world.”

By default, users will now always be presented with a ‘news feed’ rather than seeing updates in the order they were posted – a move which will likely force many corporate users of Facebook to pay for sponsored content so that their content is prioritised in the new design.

Read: ‘For us, there is a fundamental value in anonymity’ – Twitter at Leinster House today

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