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Dublin: 18°C Tuesday 19 October 2021

IBM strikes partnership with Twitter to help it better understand customers

The new partnership will use Twitter’s data to help businesses identify trends and better understand its customers.

 IBM staff at its Technology Campus in Mulhuddart, Co Dublin.
IBM staff at its Technology Campus in Mulhuddart, Co Dublin.
Image: Niall Carson/PA Wire

IBM HAS STRUCK a major partnership with Twitter where it will now mine its vast amounts of data to help other businesses.

The collaboration between the two companies is geared towards mining Twitter data to help improve business decisions, identify trends and better monitor customer sentiment.

The partnership will focus on three areas. The first will be integrating Twitter’s data with IBM’s analytics services like Watson or Bluemix, its app-hosting cloud service, allowing developers to create enterprise apps using Twitter data as well as monitor their performance.

Other areas include IBM to develop apps that will use Twitter data to help improve business decisions, and train up tens of thousands of consultants to write custom apps that use Twitter data.

In a post detailing the partnership, Twitter’s VP of business development, Chris Moody, said that using Twitter for these purposes is something that the company has been working towards for years.

This announcement has been years in the making. Twitter’s data efforts started when we first made our public data available for analysis. Since then, we’ve made great progress in getting social data into the hands of decision makers. Our acquisition of Gnip earlier this year was an important milestone because it gives us an enterprise-grade platform that delivers more than 15 billion social activities per day to a vibrant ecosystem of customers and partners who are innovating using this data. As a result, we have a strong platform for data that makes our relationship with IBM possible.

This isn’t the first strategic partnership that IBM has made. Earlier this year, it partnered with Apple to sell more iPhones and iPads to corporate customers and government agencies. The partnership was to help fill the gap that was left by the collapse of Blackberry.

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About the author:

Quinton O'Reilly

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